Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

by Gregory V. Diehl, Kyle Gray (Foreword by)

Overview

Amazon #1 Bestseller in Public Relations and Sales & Selling for Small BusinessDoes your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more-and at higher prices-giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn...• How to incorporate a unique selling proposition into your branding• The best methods for selling products to customers as a small business• How to use business storytelling to sell products in both physical and online marketplacesTable of ContentsSection I: Why Identity MattersChapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)Chapter 2: When Good Ideas FailChapter 3: Why Entrepreneurs Fail to See Their Own ValueChapter 4: Why Others Fail to See Your ValueSection II: Creating Your Brand IdentityChapter 5: Uncovering Your Core ValuesChapter 6: Developing a Unique Selling PropositionChapter 7: Crafting Your Personality ProfileChapter 8: Knowing Your Target AudienceSection III: Telling Your Story to the WorldChapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)Chapter 10: How to Speak with Clarity, Authority, & Authenticity Chapter 11: How to Display Your Character Through WritingChapter 12: How to Educate Your Audience About Your Brand IdentitySection IV: Brand Identity Case StudiesCase Study #1: Unifying Brand Meaning Across Every DomainCase Study #2: Pre-Seeding a Two-Sided Marketplace for LaunchCase Study #3: Turning a Charitable Project into a Profitable MovementCase Study #4: Skyrocketing a Personal Brand through Narrative FocusCase Study #5: Embracing Personality in a Technical NicheSection V: Resources for Prospective EntrepreneursAppendix 1: Entrepreneurial Terms DefinedAppendix 2: 50 Useful Starting Questions for New EntrepreneursAppendix 3: Making Money Online

Product Details

ISBN-13:	9780692651872
Publisher:	Identity Books
Publication date:	05/09/2016
Edition description:	New Edition
Pages:	274
Sales rank:	1,240,973
Product dimensions:	6.00(w) x 9.00(h) x 0.58(d)

About the Author

Gregory V. Diehl learned the art and science of communication through a lifetime of international travel. His passion for helping others, accumulating self-knowledge, and talking about value led him to the field of identity development for businesses and individuals. Gregory's global experiences have given him a unique perspective on the narrative of human civilization. He writes about meaningful entrepreneurship, education, parenting, relationships, and discovery of the self.

In addition to teaching and coaching, Gregory enjoys mentoring gifted, yet rebellious young people. He spends his free time seeking out new parts of the world to explore, and is developing a personal lifestyle sanctuary in southern Ecuador. His core values include breaking down the boundaries of comfort and culture, actualizing potential in living things, and contributing to a better life for hungry dogs, cats, and children.

Table of Contents

Section I: Why Identity Matters



Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)



Chapter 2: When Good Ideas Fail



Chapter 3: Why Entrepreneurs Fail to See Their Own Value



Chapter 4: Why Others Fail to See Your Value







Section II: Creating Your Brand Identity



Chapter 5: Uncovering Your Core Values



Chapter 6: Developing a Unique Selling Proposition



Chapter 7: Crafting Your Personality Profile



Chapter 8: Knowing Your Target Audience







Section III: Telling Your Story to the World



Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)



Chapter 10: How to Speak with Clarity, Authority, & Authenticity



Chapter 11: How to Display Your Character Through Writing



Chapter 12: How to Educate Your Audience About Your Brand Identity







Section IV: Brand Identity Case Studies



Case Study #1: Rebranding a Whole Industry’s Adversarial Image



Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch



Case Study #3: Turning a Charitable Project into a Profitable Movement



Case Study #4: Skyrocketing a Personal Brand through Narrative Focus



Case Study #5: Embracing Personality in a Technical Niche







Section V: Resources for Prospective Entrepreneurs



Appendix 1: Entrepreneurial Terms Defined



Appendix 2: 50 Useful Starting Questions for New Entrepreneurs



Appendix 3: Making Money Online

Editorial Reviews

"Entrepreneurial success books are in no short supply, and this often leads to the same type of book being published over and over again by the same generic authors. It's no lie that consumers are looking for something fresh, and they can find it with Gregory V. Diehl, author of Brand Identity Breakthrough, a two-month standing Amazon bestseller."

Hazel Oscar for New York Metropolitan Magazine

"The author provides a uniquely personal approach to branding that uses stories to emphasize lessons rather than tossing out recommendations for your business. Because of this, the book provides an example for companies to follow. If you need a new brand, the book will identify some key areas you want to consider to ensure your story goes right."

Charles Franklin for Small Business Trends



"Brand Identity Breakthrough by Gregory V. Diehl offers a no-nonsense approach to business by getting down to the bare bones of the business analysis, not only looking at what makes a business tick, but also examining what drives that business and whether it will be successful. However, Brand Identity Breakthrough is no walk in the park with rose-colored spectacles firmly in place - it identifies the many pitfalls facing entrepreneurs today and then offers anecdotes where others have turned potential problems into a positive solution."

Marta Tandori



"As you read Brand Identity Breakthrough, you'll feel like you are talking with a master who knows the troubling questions about brand marketing that business owners struggle with. Diehl exposes readers to the winning principles of brand marketing and warns them about the many pitfalls that have often undermined the success of powerful products. This book is a great companion for businesses of every size and nature."

Romuald Dzemo



"I very much enjoyed Brand Identity. Author Gregory V. Diehl has done a fantastic job in giving his target audience an easy to use primer on how to achieve exactly what they want from their business. Any reader who is trying to create or sell a product that will get noticed in the marketplace should absolutely read this book."

Tracy Slowiak for Readers' Favorite



"Many small business owners just don't understand the critical importance of crafting their own 'story.' Most companies offer a product or service that could be obtained elsewhere, and the reason a prospect will choose you often comes down to how you tell your story. Read Gregory Diehl's Brand Identity Breakthrough and you will have a more compelling and successful story."

Pete Sisco, ResilientPersonalFreedom.me



"Quite often, in the rush toward newer methods of developing a brand, the essence of making it truly stand out gets left behind. Brand Identity Breakthrough provides business owners a comprehensive guide which can give your business the tools it needs. Diehl has total mastery over this subtle craft, and it really shows in his writing here."

Purushothaman Rajagopal, InfinityMedia.in

From the Publisher