Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

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Overview

Hardcover version of Brand Intervention is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding. 
 
You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world.


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Product Details

ISBN-13: 9780999529706
Publisher: DBD International, Ltd
Publication date: 11/29/2017
Pages: 290
Product dimensions: 8.00(w) x 10.00(h) x 0.88(d)

About the Author

Award-winning brand expert and rebranding specialist David Brier is the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout.

David and his work have been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, Communication Arts, How magazine, the New York Times and numerous blogs and podcasts. 
 
David is also the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, a rare honor amongst business leaders, presented to those who provide insights to entrepreneurs and startups for leadership, marketing, entrepreneurial innovation, and branding excellence.

Daymond John has come a long way from turning a $40 budget into FUBU, a $6 billion fashion game-changer. Throughout his career, Daymond has continued to be an entrepreneur in every sense of the word. He is not only a pioneer in the fashion industry, but a Shark on ABC's Shark Tank, New York Times best-selling author, branding guru and highly sought after motivational speaker. Most recently, President Barack Obama appointed Daymond a Presidential Ambassador for Global Entrepreneurship, a position focused on promoting the power and importance of entrepreneurship on a global scale.

Table of Contents

Foreword by Daymond John xv

Introduction—Why I Wrote the Book xxiii

A 24/7 Branding Buffet xxix

1. The Attention Span of a Goldfish 1

2. Too Many Brands Just Show up 9

3. Four Words 17

4. The 66% Rule 21

5. Brands Think Too Small 33

6. The #1 Killer of Brands 37

7. Your First Step in Brand Intervention 43

8. A Brand Is a Tool of Transformation 47

9. Committees Never Created a Great Brand 57

10. What to Do Before You Brand 63

11. As a Brand, You Can’t Afford to Be Selfish 67

12. Brands Are Too Timid 73

13. Brands Are Everywhere (and They Forget That) 81

14. Why I Love Branding 85

15. Too Many Brands Are Boring 91

16. Brands Must Awaken People 97

17. Brands Must Be Relevant 101

18. Brands Must Do More Steering 107

19. Brands Aren’t a Box 111

20. Brands Are Too Close to Their Own Story 115

21. Brands Cannot Confuse Price with Value 119

22. Why What You Do Doesn’t Matter 123

23. Tell a Story 127

24. What the Most Successful Entrepreneurs

(and Brands) Know 133

25. The Problem with Branding 141

26. Good vs. Great 147

27. The Myth of Pretty 151

28. Social Media, Hit or Myth 155

29. Every Brand Is a Dichotomy of Two Opposing Forces 159

30. The Good and the Bad (Forget About the Ugly) 167

31. Why People Shop 175

32. Consumers Demand Differences 183

33. Brands Are About the Future 195

The Brand Intervention Playbook 198

Acknowledgements 250

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