Brand Like A Rock Star: The Musical Companion

Brand Like A Rock Star: The Musical Companion

by Steve Jones
5.0 2

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Brand Like A Rock Star: The Musical Companion by Steve Jones

Take one step further into Brand Like a Rock Star's marketing wisdom with this soundtrack to your brand's success

If you've had a chance to read Steve Jones's Brand Like a Rock Star, you've seen the striking link between some of the greatest bands in history and creating an unforgettable brand for your business.

This media guide will take you deeper into the rock 'n' roll lore and important marketing lessons behind the bands discussed in Brand Like a Rock Star. From the "buzz" culture of 1970s British punk to the Grateful Dead's early version of database marketing, Jones shows you how rock legends have pioneered some of the most effective branding strategies.

Author Steve Jones has earned his street cred as a savvy marketer with nearly thirty years of experience in an outrageous business. Each chapter offers a five-song playlist straight from his iPod that will have you rocking out as you learn how to improve your company's image and profits.

Product Details

ISBN-13: 9781936909209
Publisher: Live Oak Book Company
Publication date: 10/01/2011
Sold by: Barnes & Noble
Format: NOOK Book
File size: 2 MB

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Brand Like a Rock Star 5 out of 5 based on 0 ratings. 2 reviews.
AndrewNYC More than 1 year ago
I read a lot of business books, and there is no doubt this is one of the most enjoyable to read! The author explores the marketing and branding strategies of legendary rock bands, and demonstrates how those same stragegies can be applied to business. My personal favorite chapter is about KISS and how they became so popular by being different, not by being better. That lesson immediately connected with my business where I am constantly trying to be better than my competition. Maybe I can succeed by being just as good, but very different. If you own or work in any-sized business, I highly recommend this book.
Anonymous More than 1 year ago