The one-stop-source powering Brand Management success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead.
Based on extensive research, this lays out the thinking of the most successful Brand Management knowledge experts, those who are adept at continually innovating and seeing opportunities.
This is the first place to go for Brand Management innovation - INCLUDED are numerous real-world Brand Management blueprints, presentations and templates ready for you to access and use.
Also, if you are looking for answers to one or more of these questions then THIS is the title for you:
Brand Management 101: How are brands managed? What is brand management? What is branding? What is the importance of cultural values in brand management? What is the going rate for brand management services? What are the luxury brand management career prospects? What are the best websites for brand management and advertising? Whats your experience with clients who aren't comfortable with brand management? Is there a market for small business brand management? Brand Management: What steps should one take to switch from a job in finance/accounting to marketing, specifically brand management? Specifically, how has social media changed brand management? What are some good HBS case studies for classes on brand management? Is there a difference between a brand management course and a luxury brand management course? What is the importance of brand management? Who are the worldwide leading experts in digital brand management? What is the best way to go about getting a community (community, brand management, etc.) position at Everlane? ...and much more…
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About the Author
Gerard Blokdijk is the author of 300 books that have been bestsellers around the world. He writes about Service, Management and Information Technology. You might be familiar with his books on IT Service Management. In addition to his writing and speaking at conferences and business events around the world, Gerard founded and ran several companies, ranging from tech to education, of which The Art of Service has been a leader in its field since 2000. Learn more about Gerard at http://store.theartofservice.com