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Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands
By Daryl Weber
Paperback
$16.99
By Daryl Weber
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"Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters."
—Seth Godin, author of All Marketers Are Liars
"Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized."
—Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence
For many marketing professionals, "science" is a four-letter word. T...
—Seth Godin, author of All Marketers Are Liars
"Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized."
—Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence
For many marketing professionals, "science" is a four-letter word. T...
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