Brand Strategy Workbook: 6 Steps to Building a Lasting Identity

by Lloyd E. Corder

Overview

Brand Strategy Workbook is the practical, let-me-show-you-how-it's done companion to Brand Strategy. Through carefully chosen exercises, examples, breakout sessions and assignments, it shows you how to apply the six key concepts of branding: Brand, Research, Analyze, Position, Market and Measure. Using a step-by-step approach, it demystifies many of the proven principles of building and maintaining a strong product or service brand.

Product Details

ISBN-13:	9781547272891
Publisher:	CreateSpace Publishing
Publication date:	06/09/2017
Pages:	76
Product dimensions:	8.50(w) x 11.00(h) x 0.16(d)

About the Author

Lloyd Corder, Ph.D., is founder and CEO of strategic marketing research firm CorCom, Inc. and teaches at Tepper School of Business at Carnegie Mellon University and the University of Pittsburgh. He is a frequent keynote, convention and motivational speaker, and he has appeared on business-oriented radio and television programs. Corder's studies have been published in more than 500 magazines and newspapers.