ISBN-10:
013038853X
ISBN-13:
2900130388536
Pub. Date:
02/15/2011
Publisher:
Pearson
Brand You for Marketing: Real People Real Choices / Edition 7

Brand You for Marketing: Real People Real Choices / Edition 7

by Kim Richmond
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Overview

Products aren’t alone in benefiting from branding. People can benefit too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint Joseph’s University, the Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout this textbook to help students plot their own branding strategies.

Product Details

ISBN-13: 2900130388536
Publisher: Pearson
Publication date: 02/15/2011
Edition description: New Edition
Pages: 312
Product dimensions: 8.40(w) x 10.80(h) x 0.50(d)

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