Brandchild: Remarkable Insights Into the Minds of Today's Global Kids and Their Relationships with Brands

Brandchild: Remarkable Insights Into the Minds of Today's Global Kids and Their Relationships with Brands

Paperback(Revised ed.)

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Overview

* A unique exploration of children's relationships with consumer brands

Product Details

ISBN-13: 9780749442842
Publisher: Kogan Page, Ltd.
Publication date: 11/01/2004
Series: Kogan Page Series
Edition description: Revised ed.
Pages: 320
Product dimensions: 6.06(w) x 9.26(h) x 0.88(d)

About the Author

Lindstrom is recognized as one of the world's primary online branding gurus. He developed some of Australia's, Asia's and Europe's most successful websites. He was co-founder of Europe's largest Internet company, BBDO Interactive (now Fremfab), in 1995, founder of Australia/Asia's largest Internet solution company, ZIVO, in 1997 and in 1999 International Chief Operating Officer for BTLookSmart.

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