Branded Wayfinding for Destinations

Branded Wayfinding for Destinations

by Todd Mayfield


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Branded wayfinding is an important component of creating a successful destination. While wayfinding connects the dots, branded wayfinding connects people with experiences. It has grown from a simple method of guiding people to places to a way of transforming communities into destinations.

The information in this book will enlighten those who consider branded wayfinding for their community, and will serve as a valuable reference to help insure that the right steps are taken toward a highly successful solution.

Product Details

ISBN-13: 9781329766334
Publication date: 01/06/2016
Pages: 154
Product dimensions: 8.50(w) x 8.50(h) x 0.40(d)

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