Branding: The Power of Market Identity

Branding: The Power of Market Identity


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Branding: The Power of Market Identity by David E. Carter

Anyone who participates in creating or managing corporate or brand identity programs will benefit from studying this state-of-the-art survey.

A seasoned pro, the author brings his perspective to the book as the creator of numerous successful programs for a wide range of firms and organizations in the private and public sector. Introducing the book, Harvard Business School Professor Jeffrey Rayport focuses on the long-term strategic importance of branding.

Product Details

ISBN-13: 9780823066315
Publisher: Crown Publishing Group
Publication date: 02/01/1999
Pages: 183
Product dimensions: 8.26(w) x 10.20(h) x 0.56(d)

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