Anyone who participates in creating or managing corporate or brand identity programs will benefit from studying this state-of-the-art survey.
A seasoned pro, the author brings his perspective to the book as the creator of numerous successful programs for a wide range of firms and organizations in the private and public sector. Introducing the book, Harvard Business School Professor Jeffrey Rayport focuses on the long-term strategic importance of branding.
|Publisher:||Crown Publishing Group|
|Product dimensions:||8.26(w) x 10.20(h) x 0.56(d)|