BrandingPays: The 5-Step System to Reinvent Your Personal Brand

by Karen Kang, Geoffrey Moore (Foreword by)

Overview

Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand.

BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.

Product Details

ISBN-13:	9780988437500
Publisher:	Branding Pays Media
Publication date:	01/15/2013
Pages:	192
Sales rank:	792,041
Product dimensions:	6.10(w) x 9.10(h) x 1.00(d)