Branding the Nation: Neuromarketing and the Super Bowl: the Great American Pow Wow

Branding the Nation: Neuromarketing and the Super Bowl: the Great American Pow Wow

by Dr. Felix Philipp Lutz, Ben Colarossi

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Overview

Branding the Nation: Neuromarketing and the Super Bowl—the Great American Pow Wow by Dr. Felix Philipp Lutz with foreword by legendary advertising guru Ben Colarossi, locks and loads silver bullets for brand success as it fires off new perspectives on branding. This practical guide to rendering you a kickass marketer uses the foremost sports event of America, the Super Bowl, as Lutz explains the two most important elements of branding that together nail your brand, product, or service so you can thrive beyond your competitors' wildest dreams. Football, with its very own history and mythology templates a neuroanthropological approach. The second element, the neurobiological part of randing the Nation, integreates very recent discoveries from the neurosciences. This knowledge scaffolds the newly revealed relationship between neurotransmitters in our body and our emotions, beliefs, and behavior. The most precise tool to navigating consumer behavior, Dr. Lutz’s analysis is the treasure map for your brand’s success. At the leading edge of neuromarketing, Branding the Nation clocks double time as a practical guide and fun read.

Product Details

ISBN-13: 9781938231902
Publisher: Astor + Blue Editions LLC
Publication date: 01/31/2014
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 50
Sales rank: 862,637
File size: 2 MB

About the Author

Dr. Felix Philipp Lutz is founder and CEO of "Sophisticated Knowledge", a Boston and Berlin based firm in the field of neuromarketing. He held different positions in academia and business, including former head of Trends and Brand Research at German strategy consuling firm, Roland Berger, and head of Consumer Resarch at Swiss Economic Think Tanks, PROGNOS. Lutz worked in neurmarketing since 2006 and also headed a private business school in Berlin. H edeveloped a neurosemantic approach to branding and marketing which is unique and so far the ony neurosemantic map of the US which translates communication directly into visuals on an easy-to-navigate heat map. He was an Affiliate at the Center for European Research at Harvard University from 2010-2014 and currently is an Associate at the Heidelberg Center for American Studies.

Ben Colarossi’s forthcoming memoir, "Up Madison Avenue: Promise them Everything" (Astor+Blue Editions) will share more about his life and times and successes as a leading Mad Man in New York. Known as the Man of a Thousand Slogans, Ben Colarossi knew neuromarketing before modern science and research on neurotransmitters and anthropology could quantify why he was right. Worldwide Creative Senior Director, Art Director, Writer, and Managing Partner and Ketchum, Ted Bates, Warwick, McCann Erickson, Lintas, Creamer/Colarossi, this prodigal son of New York City’s Hell’s Kitchen created his famous Heart Sell technique half a century ago and successfully applied neurobiological marketing in the industry. bencolarossi.comabout.html

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