Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

by Martin Lindstrom
4.2 20

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Brandwashed 4.2 out of 5 based on 0 ratings. 20 reviews.
R_Andrews More than 1 year ago
When I was growing up I remember my parents making a list of all the groceries we needed to pick up while we were at the supermarket. I come from a big family and we would all head to the store on Sunday after church. Little did I know, and only now thanks to Brandwashed, that my family was playing right into the hands of the marketers employed by that grocery store! Not only do supermarkets constantly change the location of items to keep you waltzing around their stores, but according to Brandwashed 75% of spontaneous food purchases are a result of a nagging child. So here we have my parents walking around the store aimlessly looking for that tube of toothpaste or jar of peanut butter with all of these nagging kids clinging to them saying, 'buy me this! buy me that!' We must have cost them a fortune! Of all the subjects discussed in Brandwashed, the last chapter about the Morganson family, if that's there real name, was by far the most intriguing. He paid a married couple and their three sons to move into a gated community in Orange County, CA and market products to their neighbors. I have never heard of anything like this done before, it was mind blowing! This book has totally changed the way I look at supermarkets, credit cards, search engines and even the apps that I have on my iPhone. I don't know what drove the author to write this, but I am glad that he did.
Meltivore More than 1 year ago
Martin does a good job of explaining what goes on in today's marketing tactics. Many of the ways in which we're roped in are not unexpected, but not always obvious. Using fMRI monitoring to gauge our primal longings and fears is just one of the many ways that are used to gain insight in marketing to the masses. It's both amazing and appalling how we are separated from our hard-earned dollars. A good read; you'll never view brands or a shopping trip the same way.
Fromage More than 1 year ago
I used to use my credit/debit cards for all of my transactions. After reading this book I have started to carry cash on me a lot more often. The experiment described in the last chapter is really cool, and really scary. Definitely worth your time.
styleman428 More than 1 year ago
This was a very interesting and well-researched book. I would suggest this book not only to those interested in business, but to those interested in psychology as well.
B-loNY 12 months ago
Very enlightening
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CrazyLegsFindlay More than 1 year ago
If you are ever going to make another purchase I would suggest giving this book a chance. It flows very well and crams a ton of subject matter into a short read.
The_Walrus83 More than 1 year ago
I don't know what A-G-M was thinking (probably because that person is an employee of Whole Foods) but this book was so insightful. I have been paying so much more attention to supermarkets and you know what? All of them have flowers right when you walk in, this can't be a coincidence! There are so many more gems in there, great read for you and your wallet!
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A-G-M More than 1 year ago
The subject matter is intriguing and is worthy of a well researched book on the subject, but this is not it. I, for a fact, know that most of what is says aboout Whole Foods Market are lies or at best half truths - which make me seriously question everything else he has written.