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Break The Curve: The Entrepreneur's Small Business Blueprint / Edition 1
     

Break The Curve: The Entrepreneur's Small Business Blueprint / Edition 1

by Timothy Burns
 

ISBN-10: 186152319X

ISBN-13: 9781861523198

Pub. Date: 09/17/1998

Publisher: Cengage Learning EMEA Higher Education

This book takes a distinctly different approach to small business. It helps those who want to start their own business and those with a new business who want to know how to develop and grow. Its distinctiveness is in its examination and definition of entrepreneurship, informing the reader how to think, act and react as an entrepreneur. Organised into three sections

Overview

This book takes a distinctly different approach to small business. It helps those who want to start their own business and those with a new business who want to know how to develop and grow. Its distinctiveness is in its examination and definition of entrepreneurship, informing the reader how to think, act and react as an entrepreneur. Organised into three sections, this book tackles the basics of entrepreneurship; the mechanics of choosing a particular business and making it a viable enterprise; and the business team and how to build the best among other topics.

Product Details

ISBN-13:
9781861523198
Publisher:
Cengage Learning EMEA Higher Education
Publication date:
09/17/1998
Series:
Smart Strategies Series
Edition description:
2ND
Pages:
248
Product dimensions:
6.18(w) x 9.21(h) x 0.72(d)

Table of Contents

Preface Acknowledgement Part I: The basics of entrepreneurship 1 Introduction: Everyone is an entrepreneur 2 Following your passion - choosing your business concept 3 No entrepreneur is an island -Finding the right people 4 The business plan - the entrepreneur's treasure map Part II: Preparing the business plan 5 Marketing research- investigating your business concept 6 Marketing analysis - defining your target market 7 Developing your marketing plan 8 Businessand tax law basics -choosing your form of organization 9 Advanced business law - avoiding the courthouse, intellectual property and other important legal issues 10 Introduction to accounting - accounting can be fun 11 Accounting fundamentals - pro forma financials and other important calculations 12 Advanced accounting -financial analysis 13 Finance fundamentals- equity vs debt 14 Advanced finance - your banker and beyond 15 Putting it all together - your business plan Part III: Beyond the business plan 16 Other market entry strategies - franchising and buying a business 17 Self management fundamentals - strategies for personal excellence 18 Technology basics - Get Powered Up Now! 19 Looking beyond the business - estate planning and your exit strategies References Bibliography Index

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