Howard Gardner's classic book Multiple Intelligences exploded the myth that intelligence can be measured along a single dimension. Now Lynne Levesque shows that creativity, like intelligences, exists in a variety of forms, and demonstrates that high-performance organizations need to make use of creativity in all its dimensions. It takes more than just "thinking outside the box" to build a flexible, adaptive organization that will survive competitive battles, grow and prosper, and provide the environment that attracts and keeps the best talent. On the basis of her research in personality, innovation and creativity, as well as her experience helping top executives achieve their full potential, Levesque describes eight distinct creative talents. People of each talent have a unique way of looking at challenges, collecting data and generating creative solutions. Breakthrough Creativity describes in individual chapters how each talent works, how each contributes to the creative process and how each can improve decision making, team building and strategic planning and thinking. Breakthrough Creativity brings to life the stories and rich experiences of working individuals around the world to help readers discover their own creative talents and use them to further their professional and personal lives.
|Edition description:||1 ED|
|Product dimensions:||6.45(w) x 9.34(h) x 0.90(d)|
Most Helpful Customer Reviews
In theory and in summary, author Lynne C. Levesque¿s book sounds wonderful. Today¿s changing business environment pressures everyone to come up with creative ideas, but not everyone is creative, or so goes common thinking. Levesque argues that everyone is creative, or can be, but that there are different types of creativity. Working from a base in Jungian psychology, and writing somewhat stiffly, Levesque explains eight major types of creativity. She has clearly studied creativity thoroughly. She provides historic examples, quotations and countless tools - including an analysis of creative personality strengths based on the Myers-Brig Type Indicator - to support her thesis that minds work in different ways. Unfortunately, she gives little evidence that people become more creative when they follow her suggestions, and that¿s the rub. Her specific suggestions sound great, but idealistic: how many organizations have the resources to assemble teams with complementary creativity styles? As a result, we recommend this book to two groups of readers who may have the knowledge to get the most from it: those who welcome the theoretical discussion as well as the practical suggestions, and those who are devoted to fostering creativity.
Breakthrough Creativity unleashes the power of the Myers-Briggs tool for the management professional. As a Project Management consultant and coach, my clients face two major challenges and this book addresses both: 1) Building an 'instant' team from diverse specialties and departments, and 2) Communicating effectively with a variety of personality types. Lynne Levesque's book is a practical, easy to use, reference tool. I give my clients a copy of the book to reinforce our discussions - so they can get their teams into the 'performing' stage faster, optimize team interactions, and produce creative results.