#Breakthrough: Unleash Your Remarkable Brand Value, Influence And Authority

#Breakthrough: Unleash Your Remarkable Brand Value, Influence And Authority

by Doyle R Buehler

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Overview

#Breakthrough: Unleash Your Remarkable Brand Value, Influence And Authority by Doyle R Buehler

What's your digital business advantage? Do you even have one? Have you been trying to make sense of all things digital and how they fit together properly to transform and grow your business?

Whether you are an entrepreneur, a corporate marketing leader, or a CMO or CDO looking for a better way to create transformation across your digital ecosystem, #Breakthrough will provide you the clear guidance for creating your digital business advantage with usable and practical insights on strategic digital marketing, digital workflows and the disciplines of digital leadership.

Many businesses and entrepreneurs have lost the real focus on what is really important about their business online. They're uncertain about how to create influence and how to deliver their unique brand value.

Do you know what to do "next", online, to propel your business forward, or are you flying by the seat of your pants?

#Breakthrough is for business innovators that want to transform and organize their business. It positions these digital leaders to think in a clearer, logical, more strategic manner for moving their business forward.

How do you create influence online? How can you get a thriving audience base and more leads and sales from your online efforts? It’s not just about your website, traffic, or your followers. And no, it's not just about being on Facebook and running some ads, either, nor “engaging” social selling.

Businesses that don’t transform how they operate in the online world will suffer and fail by not knowing how to create influence nor how to deliver their unique brand value to their audience. And, they will suffer because they don't know specifically how to generate sales, leads, or ROI. Digital is often thought of as a random afterthought to a business, yet it is the core principles of how business actually gets done today; few are thinking forward with a clear strategy and method of implementation.

#Breakthrough is about understanding the principles of digital leadership, creating your ideal digital strategy, and developing a digital workflow for the next step in a digital transformation of your business, to deliver your remarkable brand value to your audience.

Ready to build your #Breakthrough? Discover your core elements needed towards creating transformation by:

  • Creating a compelling digital strategy that will answer the fundamental question of ‘why’, and how you will actually deliver your remarkable value online.
  • Getting clarity on where you stand right now within the complex digital environment, and what you need to do to transform and improve.
  • Defining what is really important about online strategic marketing specifically for your business, and how to properly leverage it for your unique audience.
  • Building a reliable, strong, stable and superior platform and workflow for your own digital ecosystem, by utilizing a simple process and methodology.
  • Moving your business from a simple transactional foundation to a transformational value offering that builds your digital authority.

This is where your digital business advantage starts, to create your transformation.

Product Details

ISBN-13: 9780999647905
Publisher: Dept.Digital
Publication date: 12/05/2017
Pages: 240
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Doyle Buehler, MBA, is a best-selling author, entrepreneur, international speaker and digital business leader, specializing in strategic digital branding and marketing. He has mentored, coached, trained & inspired many in the areas of startups, digital leadership, digital innovation, disruption, transformation, online marketing, social media, social selling, and entrepreneurship. He helps create transformation with digital workflows for business growth innovators.

He runs a worldwide strategic digital marketing agency for companies who want to create disruption in their industry.He is an author, entrepreneur, speaker and online business brand strategist, and is at the intersections of entrepreneurship and digital innovation.

A former military pilot and Aerospace engineer, he has spent 15 years in the business world where he has grown multiple online & ecommerce businesses and start-ups. He has electrified audiences around the world with his topics, wit, and high octane public speaking. His mission in life is to prove that every business can be phenomenally successful online, with the right tools and knowledge.

He is best known for effectively connecting business leaders to their entire digital ecosystem, to help them build a remarkable business online.

One of his earlier ecommerce startup businesses was "Profit Magazine's Hot 50 Fastest Growing Company in Canada" in 2008, and the "Manitoba Business Magazine's #1 Fastest Growing Company" in 2009. Doyle also has recently won the Smart 100 Innovation Award, ranking as Australia's 100 most innovative products, with his digital leadership methodology. He holds a number of US Patents for devices and online business methods.

He is making waves online as well, with a new iTunes podcast, entitled "Breaking Digital", where he interviews digital influencers from around the world, discussing digital leadership across a range of business and channel topics.

Doyle is regularly on the road around the world, speaking about social media, social selling, transformation, disruption, strategic digital marketing, and most everything about online business, and spreading the word about digital leadership.

Table of Contents

The Status Quo ....................................................................................................................xvii

I Bought Into Mediocrity Have You? ........................................................................xxiii

  • What This Book Will Help You Solve ...........................................................xxiii
  • Who Is This Book For?........................................................................................xxx
  • Is This Book Right For You?............................................................................. xxxi

Part 1 - Understanding Your Digital Basics......................................................................1

Chapter 1 Are You The Master of Your Digital Domain?...........................................3

Chapter 2 The 7 Deadly Digital Delusions ...................................................................21

Chapter 3 The 7 Disciplines of Digital Leadership ....................................................55

Part 2 - Online Implementation ....................................................................................... 65

Chapter 4 Your Digital Discovery Self Assessment.....................................................67

  • Building an Online Breakthrough For Your Business ....................................70
  • Your Total Digital Leadership Score................................................................... 90

Chapter 5 Your Breakthrough Digital Business Framework.................................. 93

  • Outcomes of the Framework................................................................................ 99
  • Frame 1: Strategy Development .........................................................................106
  • Frame 2: Content Planning..................................................................................109
  • Frame 3: Social & Sharing.....................................................................................118
  • Frame 4: Video & Visuals ...................................................................................... 123
  • Frame 5: Website Alignment.................................................................................131
  • Frame 6: Sales Funnel............................................................................................ 138
  • Frame 7: Advertising Analytics............................................................................ 143

Part 3 - Reboot Your Strategy ........................................................................................ 149

Chapter 6 Building Your Online Action Plan.............................................................151

  • Setting Online Goals ............................................................................................ 153
  • Create A Master Schedule................................................................................... 155
  • #Breakthrough - Resources ............................................................................... 159

Chapter 7 Rules of ENGAGEment.................................................................................163

Chapter 8 Planning Your Strategy & Marketing...................................................... 169

Chapter 9 What To Do Next ........................................................................................... 175

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