Every company starts with one idea—that one passion that keeps you up at night, gets you up every morning, and drives you to create something bigger than yourself.
Turning an idea into a thriving business requires more than just passion. You'll need to think big, take risks, and be able to step back and recognize game-changing ideas that may already be in front of you. Those are your aha! moments.
Business growth expert and serial entrepreneur Scott Duffy shares his journey and the aha! moments that led to launching and selling new businesses to innovators like Richard Branson's Virgin Group. Duffy also shares the stories of entrepreneurs who have turned their ideas into multi-million-dollar businesses, like Shaun White, Tony Robbins, Daymond John, and Gary Vaynerchuck, to help you:
- Be a nimble leader who makes quick buy smart decisions
- Unlock hidden gems in your business with the power of finding your "Why?"
- Apply growth strategies designed to scale your business in today's economy
- Build a positive company culture by bringing in the right people
- Determine which next step is right for your business after launch
- Create sustainability with efficient, effective processes
- Learn from your mistakes and turn failures into fortunes
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About the Author
Scott Duffy is a TV/Online host, keynote speaker, and business growth expert. He began his career working for best-selling author and speaker, Tony Robbins, and went on to work for several big media brands like CBS Sportsline, NBC Internet, and FOXSports.com. Next, he founded Smart Charter, an online booking tool for private aviation, which was acquired by Richard Branson's Virgin Group.
Table of Contents
Foreword David Meltzer xv
Introduction: "brace!" xix
Post Launch! xxii
"Aha" Moments: Five-Year-Old Fridays and the Power of Asking Why xxv
How I Turned the Worst Day Into the Best Day of My Life xxx
Breakthrough 1 Unlocking Your Idea
Chapter 1 So what's your big Idea? 3
The Secret to Turning Your Dreams into Reality 4
Sometimes There's Oil Right Under Your Feet 11
Are You Sitting on Top of a Billion-Dollar Idea? 15
How to Harness the Power of the Entrepreneur Economy 18
Small Is the New Big: Why Crushing Big Companies Has Never Been Easier 19
Five Steps to Bring Your Idea to Light 22
Learn to Let Go 23
Chapter 2 What you need to know when getting started 27
The Sure Thing 28
The Fastest Way to Lose Your First Million (or Keep It) 31
All for One and One for All: Entrepreneurs and Relationships 38
How Do You Juggle All Your Priorities as an Entrepreneur?: Super Balls and Glass Balls 44
10,000 Reasons You Will Succeed 47
The Power of Visualization: What I Learned from the World's Greatest Snowboarder 51
Dreaming Big: The True Story of Rudy, Football's Biggest (and Smallest) Underdog 54
Chapter 3 The most important decision you will ever make: who is your tribe? 57
Crabs in a Bucket: Maybe It's Time to Change the Circle of People Around You 58
Your Fab Five 59
Personal Branding 101: What Do Those Note Cards Say About You? 63
Breakthrough 2 Assembling Your Resources
Chapter 4 Business planning 71
Goals and How to Achieve Them: Building Biceps and Businesses 73
Let the Numbers Tell Your Business Story: Start with the Last Page First 77
The One-Page Plan 80
Why You Need an Exit Strategy in Place from Day One 81
Not Every Problem Is Meant to Be Solved 83
Chapter 5 Securing your crew 87
Know Your Strengths (and Theirs): How Having the Right People Can Make a Difference 88
Identify Your Entrepreneurial Kryptonite 91
Your Role as the Entrepreneur CEO 94
Talent Assessment Matters 101
The Perfect Partner? 106
Outsourcing 101: This Is What You Asked For! 110
Chapter 6 Unlocking creativity 115
Culture Is King 116
Innovation, Creativity, and Building a Killer Culture 118
What I Learned from Chase Jarvis on Harnessing Your Team's Creativity 122
Creating Your Own Work-Life Balance 125
How to Have a Killer Culture 130
Creative Accountability: Finally, an Award for Screwing Up 132
Chapter 7 Raising capital 135
Bootstrapping 101 135
Where Will the Money Come From? 141
The "Big Meeting" Mentality: Winning Over Investors 143
How to Keep Your Deal Moving Forward 145
The Callback: The Art of Turning Interest Into Capital 151
Tricks of the Trade: What You Need to Consider When Striking a Deal 152
Breakthrough 3 Taking Your Idea to Market
Chapter 8 Getting in the game 159
Find a Way to Simple First 160
The Power of Doing One Thing 164
Riches in Niches: How to Grow Further and Faster With Far Less Capital 169
Those Girls Don't Surf!: Authenticity Is Everything 172
Lessons From Buck's Pancake House: Building a Business Is Like Following a Recipe 174
Chapter 9 Speaking to your customers 177
Crickets: How to Leverage Partnerships to Grow and Scale Your Business 178
How to Build a Business Empire One Bottle of Wax at a Time 182
Let Social Media Be Your Sales Force 183
Your Buyer Blueprint 188
Breakthrough 4 Growing and Scaling for the Long Term
Chapter 10 The entrepreneur's road map for lifelong success 193
Training with Navy SEALs 194
Three Reasons Why Companies Fail 196
Biggest Mistakes Companies Make When Scaling Their Business 198
Being Brave: Thinking Out of the Box 200
5X Your Company's Valuation 201
Turn Expenses Into Profits 203
Create Bolt-On Businesses (BOBs) 204
Become a Brand Ambassador, Social Influencer, and/or Contributor 206
Pace Yourself: Growth Kills Cash 208
Not Connecting With the Market? Find Your Core Message 211
Chapter 11 What to do when things go sideways 215
Panic Faster: Before It's Too Late 215
17 Days, the Value of a Mentor, and the Importance of Being Brutally Honest 219
We're Out of Toilet Paper: Wiry You Should Never Quit 222
Staying Calm During Chaos: Learning How to Crash 226
Epilogue: Final thoughts: fill your cap first 231
Appendix: Your business breakthrough checklist 235
1 Get Your Personal House in Order 236
2 Create Your Plan 236
3 Build Your Team 237
4 Accumulate Your Resources/Raise Capital 238
5 Leverage Technology 238
6 Create Your Product or Service-Go to Market 238
7 Partnerships/Distribution 239
8 Marketing, Advertising, and Public Relations 239
9 Sell! Sell! Sell! 240
10 Accelerate Your Growth and Scale 240
Last But Not Least 241
About the author 245
What People are Saying About This
An idea can come from anywhere: families, colleagues, friends, or a sign on the side of the road. Entrepreneurs live for that breakthrough moment where you find the missing piece that elevates an idea from "good" to "great." Scott's book breaks down what it means to not just find but create the opportunities to catapult your success.
JEFFREY HAYZLETT, Primetime TV & Radio Host, Speaker, Author, and Part-Time Cowboy
This book isn't just about getting started. It's about building the foundation for a great company and living the life of your dreams.
BRIAN SMITH, Founder of Ugg
Scott Duffy demonstrates that it doesn't matter how big your dream. If you apply the lessons in Breakthrough, you can go from underdog to leader of the pack.
RUDY RUETTIGER, Notre Dame Football Player & Inspiration for the Movie "Rudy"
I’m an avid reader of business books and am so thrilled that someone finally wrote this book, which covers business and the (more important) personal side of entrepreneurship. Learning from a seasoned entrepreneur (rather than a professor) makes all the difference. Scott’s been in the trenches, and that makes this book a must-read for all entrepreneurs!
KALIKA YAP, President of Entrepreneur Organization Los Angeles and CEO of Citrus Studios
Breakthrough is a must-read for anyone who wants to achieve more in their life. It’s a perfect roadmap for you both personally and professionally.
RANDY GARN, The New York Times Bestselling Author
The perfect solution for anyone who has ever asked, “How do I succeed in business?”
GREG REID, Bestselling Author, Speaker, and Filmmaker
Scott Duffy is a natural storyteller. His entertaining style of delivering a message ignites the “aha” moments needed to break through to the next level.
ALAN TAYLOR, TV and Radio Host at Entrepreneur Media
Scott’s ability to connect with his audience is unparalleled. His passion for life and to help others is infectious. In Breakthrough, he shares how to harness your passion to create the life of your dreams.
JASON REID, Co-CEO of the National Services Group
In Breakthrough, Scott shares how to combine the right mindset, the right team, and the right resources to create the business of your dreams.
MYLES KOVACS, Cofounder of DUB Magazine
Scott Duffy’s insights, hard-hitting stories, and power-packed strategies make Breakthrough worth every penny. If you feel like you’re running in circles with your business and running out of ideas to propel you forward, buy this book!
KEDMA OUGH, Innovation Director SBDC and Author of Target Funding
Scott is one of the most positive, dynamic, and creative people I have had the good fortune to know. No one is better at helping entrepreneurs achieve breakthroughsboth personally and professionallythan Scott Duffy!
DOUG BRIGNOLE, Mr. Universe and Mr. America Winner, Author, Speaker, and Entrepreneur
It’s not just about starting strong; it’s about finishing even stronger. Scott Duffy shares how to Breakthrough at every stage in your business and build winning companies!
JENNIFER RULON, M.S., Owner and USA Triathlon Level I Coach at jenrulon.com
Taking your business to the next level requires a whole new set of skills. If you have plateaued and you’re ready to crush it, Scott Duffy’s new book Breakthrough will show you exactly what you need to reach that level, scale any new venture, and keep climbing.
SUMMER FELIX-MULDER, Cofounder of The Draw Shop