Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated

Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated

by Sam Calagione

Paperback(2nd Edition, Revised and Updated)

$18.94 $18.95 Save 0% Current price is $18.94, Original price is $18.95. You Save 0%.
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Wednesday, November 21

Product Details

ISBN-13: 9780470942314
Publisher: Wiley
Publication date: 02/08/2011
Edition description: 2nd Edition, Revised and Updated
Pages: 312
Sales rank: 798,396
Product dimensions: 5.90(w) x 8.90(h) x 0.50(d)

About the Author

SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, one of the nation's fastest growing independent breweries, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. A Small Business Association Businessman of the Year and a Huffington Post Game Changer for 2010, he is the star of the Discovery Channel's new show Brew Masters. He lives in Lewes, Delaware.

Table of Contents

Foreword: The Passion of the Individual vii

Preface ix

Introduction xiii

Chapter 1 THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR 1

Chapter 2 BUSINESS FROM THE INSIDE OUT: Self-Discovery,Inspiration, Passion 21

Chapter 3 KEEPING YOUR BALANCE: Creating a Harmony between Workand Life 37

Chapter 4 CREATING A BUSINESS OFFERING: Developing Goods andServices 55

Chapter 5 CRAFTING A BRAND IN A COOKIE-CUTTER WORLD: EmbracingYour Inefficiencies 73

Chapter 6 MARKETING ON A SMALL–BUSINESS BUDGET: PromotingYour Business with Little or No Money 89

Chapter 7 GOING SOCIAL 119

Chapter 8 PUBLICITY STUNTS (ARE POORLY NAMED) 125

Chapter 9 STALKING THE KILLER APP: Creating Innovation 153

Chapter 10 SELLING DISTINCTION, SPECIALIZATION, AND VARIETY179

Chapter 11 CASH IS KING (WELL, SORT OF) 195

Chapter 12 LEADERSHIP: In Theory and in Practice 213

Chapter 13 EFFECTIVELY MANAGING COWORKERS 231

Chapter 14 WORKING TOWARD IRRELEVANCE 243

Chapter 15 HOME BREW RENDEZVOUS 257

Chapter 16 TO SMALL-BUSINESS SUCCESS 265

Index 271

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

Brewing up a Business 3.4 out of 5 based on 0 ratings. 21 reviews.
Guest More than 1 year ago
The author missed a real opportunity and left this reader thoroughly disappointed. Dogfish Head is indeed a wonderful success story. We already know that, which is why we are reading the book. However, the author cannot resist the temptation for unbridled self-promotion of himself and the company. I was hoping for a more or less chronological telling of the creation of this company. I want to know the decisions that they faced and made. I want to know how they made them and the results of those decisions. Instead, we get an sophomoric view on business told in the style of the senior executive who has seen and done it all. If the author could deliver the goods, fine. But he can't. After admitting that he has little financial background, he can't resist telling us about income statements and balance sheets and then gets them confused himself (he calls the balance sheet the 'P&L' which it clearly is not.) For me, the last straw was when he went on and on about 'we' versus 'I' and how he never uses the word I because everything is a team effort, etc, etc. Just look at the cover of this book and you'll see the insincerity of these statements. There are many, many better books written by real businessmen or if you prefer, real entrepeneurs who will share much more of went really went on than what you'll find here.
Anonymous More than 1 year ago
rwilderman More than 1 year ago
He seems to have left out the part about his father being rich and owning a dentistry mall. He also left out the part about his father in law's multimillion dollar businesses that loaned him their accountants to tell him what to do to make his business successful. After reading the book, the reader is left to believe Sam started with nothing and did it all on his own.
Anonymous More than 1 year ago
Lots of early Dogfish Head stories but mostly just good old practical business sense.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
very good book and an easy read.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago