You have a story to tell. You have a product, service, idea, or vision to sellat home, at school, at church, or at work. Your communication is the most powerful tool you possessbut do you know how to use it?
How we choose to communicate determines the difference between success and failurein all of our endeavors. "Bridge Builders" gives you the strategic tools you need to connect to the hearts and minds of your audiences and achieve the objectives that are important to you.
"Bridge Builders" is a compelling fable of self-discovery about Daniel Reed’s journey from ordinary communicator to inspirational Bridge Builder. It’s about the power of crafting messages through the eyes of our audience. It’s about learning to craft our message differently as others’ needs become the impetus behind our message.
No matter who you are or what you do, incorporating key Bridge Builder principles and best practices will revitalize your vision for the way you connect with people: Who is my audience? What do they care about? What obstacles will they present and why? How can I invite input?
|Publisher:||Morgan James Publishing|
|Product dimensions:||5.40(w) x 8.40(h) x 0.70(d)|
About the Author
Maria Keckler is president and founder of Superb Communication, a San Diego based firm specializing in strategic communication solutions, executive coaching, and training. Maria’s experience spans almost 20 years, developing and coaching global leaders across the United States, Mexico and Eastern Europe. She’s worked with executives, engineers, scientists, educators, and leaders in healthcare, pharmaceuticals, biotechnology, communication, technology, and education. Maria’s articles have been featured in leadership and communication journals and publications. She’s a regular radio guest.
Read an Excerpt
An extraordinary desire drives you. You have a story to tell. You have a product, service, idea, or vision to sellat home or at work. How you choose to communicate your message and connect with your target audience will make the difference between success and failure.
When you make a decision to communicate your message like a Bridge Builder, you will achieve more of what you want. You’ll be a Superb Communicator who is able to persuade audiences:
To listen. To engage. To connect. To buy your products. To join your causes. To approve your initiatives. To fund your ideas. To believe in your vision. To let you lead.
The premise of this book is simple: You already know how to be a Bridge Builderalthough you may not realize it. Like most people, you’ve probably forgotten. But you’ve successfully built bridges before. Intention, not perfection, helped you achieve what you wanted. And intention, not perfection, will help you achieve what you want in the future. When you operate from the principles illustrated in the story and in the Approach that follows it, the results you achieve will amaze you.
Getting the Most from the Story
Stories are often used to communicate important principles. Why? Because we all relate to life through stories. We see aspects of ourselves in the characters, and we hope to gain new insights about business and life from the way they react and the things they learn in the story.
The parable in this book is about a man named Daniel who, like us, has a problem (how to communicate effectively with others) but doesn’t recognize the source of his problem or how to solve it. Daniel needs to become a Bridge Builder in order to get what he truly wants, but he struggles to accept the solution to his problem because of past failure, preconceptions, and misunderstandings. He exemplifies the individuals I encounter every day in one-to-one coaching and the corporate consulting process.
The characters in this story represent composites of real business professionals I’ve worked with, not anyone in particular. However, early feedback from readers that represent varied industries and cultures tells me that the characters and themes in the story will resonate with most readers in more ways than one.
This story applies to business communication, but it also applies to communication at home, at school, at church, and in any organizational setting. Because the story deals with communication and leadership principles, anyone will benefit from reading it, whether or not they work in the corporate world.
Organizations, large or small, will also reap the profits of intentionally nurturing a culture of Bridge Builder Communication and Bridge Builder Leadershipand so will those inside those organizations, whether they’re executives, scientists, engineers, sales reps, entrepreneurs, educators, pastors or Creatives. That has been my experience.
I suggest that you first read and reflect on the story. Then take the time to ask questions that are naturally suggested in the narrative.
Table of Contents
Part I: THE PARABLE
Chapter 1: The Gift
Chapter 2: The Critics
Chapter 3: Doubt
Chapter 4: Opportunity
Chapter 5: Doublespeak
Chapter 6: Common Ground
Chapter 7: Tug of War
Chapter 8: Surrender
Chapter 9: The Armor
Chapter 10: Assumptions & Intentions
Chapter 11: Evidence
Chapter 12: Last Ditch Effort
Chapter 13: Bridge Builders Wanted
Chapter 14: What if?
Chapter 15: Return on Investment
Chapter 16: The Greatest Barrier
Chapter 17: Losing the Armor
Chapter 18: Reality Check
Chapter 19: U-Turns
Chapter 20: Perspective
Chapter 21: Medicine
Chapter 22: Humility
Chapter 23: Unexpected Pot Holes
Chapter 24: Correction
Chapter 25: Who Do You Think You Are?
Chapter 26: Visual Aids
Chapter 27: Reluctant Presenter
Chapter 28: Soul-searching
Chapter 29: Plan B
Chapter 30: Legacy
Chapter 31: Preparing for Battle
Chapter 32: Fast Forward
Chapter 33: Elephant in the Room
Chapter 34: Thinking Differently
Chapter 35: Listening Differently
Chapter 36: Acting Differently
Chapter 37: Talking Differently
Chapter 38: Leading Differently
Part II: The Bridge Builder Approach
Chapter 39: The Bridge Builder Principles
Chapter 40: The SUPERB Tools
Chapter 41: The Bridge Builder Manifesto
Chapter 42: A Case for Bridge Builder Cultures