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SAGE Publications
Bridging Differences: Effective Intergroup Communication / Edition 4

Bridging Differences: Effective Intergroup Communication / Edition 4

by William B. Gudykunst


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Bridging Differences: Effective Intergroup Communication / Edition 4

Designed for courses in intercultural or intergroup communication, cultural studies, anthropology, sociology, and management, Gudykunst's (California State U., Fullerton) text emphasizes improving communication between people from different groups, but contains ideas applicable to communication within one's own groups as well. The fourth edition includes new material on civic engagement, community in public life, diversity and community, the content of stereotypes, communication in romantic relationships, culture differences in effective communication, and theoretical explanations for prejudice, and now contains study questions for each chapter, new self-assessment questionnaires, and skill exercises. Annotation ©2003 Book News, Inc., Portland, OR

Product Details

ISBN-13: 9780761929369
Publisher: SAGE Publications
Publication date: 08/11/2003
Edition description: Fourth Edition
Pages: 448
Product dimensions: 6.00(w) x 9.00(h) x 1.00(d)

About the Author

William B. Gudykunst (Ph.D., Minnesota, 1977) is Professor of Speech Communication at the College of Communications, California State University, Fullerton. Bill has written and edited numerous works for SAGE, including the Handbook of Intercultural and International Communication, 2/e, and Bridging Differences: Effective Intergroup Communication, 3/e as well as the best-selling introductory undergraduate texts Building Bridges: Interpersonal Skills for a Changing World (Houghton Mifflin) and Communicating with Strangers: An Approach to Intercultural Communication, 3/e (McGraw-Hill). He is extremely well known in the discipline and is one of its most prolific writers/scholars in the areas of intercultural communication and human communication theory.

Table of Contents

Communicating with Strangers
Understanding Group Differences
Our Expectations of Strangers
Attributing Meaning to Strangers' Behavior
Exchanging Messages With Strangers
Being Perceived as a Competent Communicator
Applying Our Knowledge and Skills

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