ISBN-10:
1405144122
ISBN-13:
2901405144123
Pub. Date:
10/28/2006
Publisher:
Wiley
Bridging the Gaps in Global Communication / Edition 1

Bridging the Gaps in Global Communication / Edition 1

by Doug Newsom

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Product Details

ISBN-13: 2901405144123
Publisher: Wiley
Publication date: 10/28/2006
Edition description: New Edition
Pages: 164
Product dimensions: 6.00(w) x 9.00(h) x 0.49(d)

About the Author

Dr. Doug Newsom teaches at Texas Christian University, is apublic relations practitioner and has served on the board of apublicly-held company since 1982. She is the senior co-author ofPublic Relations Writing: Form and Style (with the late BobCarrell and now Jim Haynes, 2004), This Is PR (with JudyVanSlyke Turk and Dean Kruckeberg, 1999), and Media Writing(with the late James Wollert, 1988).

Table of Contents

Preface.

List of Figures.

Part I: Global Sources and Systems of Communication:Concepts, Economics, and Politics.

1. Organization of Information .

1.1. Sources of Information.

1.1.1. Interpersonal channels.

1.1.2. Extrapersonal relationships, usually public ones.

1.2. Systems of Communication.

1.2.1. Mass communication.

1.2.2. Organizational: profit and nonprofit.

1.3. Summary.

2. Concepts.

2.1. Information for Individual Decision Making.

2.2. Information for Communal Decision Making.

2.3. Thinking Differently and Avoiding Assumptions.

2.4. Summary.

3. Politics.

3.1. Government Structure.

3.2. Institutional Freedoms.

3.3. Individual Freedoms.

3.4. Summary.

4. Economics .

4.1. Commercially Based Economies (Competitive).

4.2. Government-based Economies (Supportive).

4.3. Summary.

Recap for Part I, Global Sources and Systems of Communication:Concepts, Economics, and Politics.

Part II: The Cultural Context in which Information IsReceived, Interpreted, and Understood.

5. Nonverbal Interaction: Action, Sound, and Silence.

5.1. Music.

5.2. Dress.

5.3. Food.

5.4. Expressions.

5.5. Summary.

6. Theories of Signs and Language.

6.1. Signs.

6.1.1. Gestures.

6.1.2. Public information signs.

6.1.3. Symbols.

6.1.4. Logos.

6.1.5. Advertising.

6.2. Signs as Persuasive Images.

6.3. Language.

6.3.1. Semantics.

6.3.2. Syntactics.

6.3.3. Pragramatics.

6.4. Summary.

7. Theories of Symbolic Interaction, Structuration, andConvergence.

7.1. Application.

7.2. Limitation.

7.3. Summary.

8. Theories of Discourse.

8.1. Agenda Setting on a Global Level.

8.2. Speech-act Theory.

8.3. Summary.

9. Frames of Reference.

9.1. Attachment of Meanings.

9.2. Experiences.

9.3. Living in Two (or More) Cultures.

9.4. Summary.

10. Ethical Issues.

10.1. Sensitivities.

10.2. Interpretations.

10.3. Summary.

11. Legal Issues.

11.1. Government.

11.2. Religion.

11.3. Summary.

12. The Roles of Advertising and Public Relations .

12.1. Advertising.

12.1.1. Illustrations.

12.1.2. Product information.

12.2. Public Relations.

12.2.1. Policies.

12.2.2. Practices.

12.3. Summary.

13. Miscommunication and Consequences.

13.1. Mass Communication/Editorial Content.

13.2. Commercial/Promotional Content.

13.3. Summary.

14. Developing a Worldview.

14.1. Personally.

14.2. Professionally.

14.3. Summary

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