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This is not a theory based book, it is full of hard and fast proven techniques that work and generate real opportunities for your company.
From a 7 step direct mail system to how to use new technology such as blogging for marketing internet success, the book covers a range of marketing techniques.
Some of the stuff inside:
attract ideal clients develop a profitable niche make your brand work get known as the expert top advertising tips run successful seminars use exhibitions effectively make the internet work marketing literature tips search engine marketing direct mail made easy win business with blogs database marketing how to keep clients measure what matters tips for choosing an agency