Brilliant Business Writing: How to Inspire, Engage and Persuade Through Words

Brilliant Business Writing: How to Inspire, Engage and Persuade Through Words

by Neil Taylor

Paperback

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Product Details

ISBN-13: 9780273720799
Publisher: Pearson Education, Limited
Publication date: 01/10/2009
Pages: 232

Table of Contents

About the author vii

Publisher's acknowledgements viii

Author's acknowledgements x

part 1 The beginning 1

1 Introduction 3

2 Clunk, click, every trip 31

part 2 Structure 47

3 The order of events 49

4 I've been waiting for a sign 61

5 Keeping it together 71

6 Death by PowerPoint: an antidote 77

part 3 Style 83

7 Doing what comes naturally 85

8 Word perfect 93

9 One thing leads to another 117

10 What not to write 127

11 Mythbusting 141

12 Sound advice 149

part 4 Magic 159

13 A spoonful of sugar 161

14 Painting pictures 179

15 More sound advice 189

16 Screenwriting 203

17 And finally… 217

part 5 The end 221

18 It ain't over till it's over 223

19 The end is nigh 231

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