ISBN-10:
0534507441
ISBN-13:
9780534507442
Pub. Date:
10/28/1996
Publisher:
Wadsworth
Broadcast/Cable Programming: Strategies and Practices / Edition 5

Broadcast/Cable Programming: Strategies and Practices / Edition 5

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Overview

Broadcast/Cable Programming: Strategies and Practices / Edition 5

This course discusses the electronic media programming process and the kinds of issues and strategies that are prominent in the field today.

Product Details

ISBN-13: 9780534507442
Publisher: Wadsworth
Publication date: 10/28/1996
Series: Radio/TV/Film Series
Edition description: Older Edition
Pages: 471
Product dimensions: 7.62(w) x 9.59(h) x 0.94(d)

Table of Contents

I. PROGRAMMING RESOURCES AND CONSTRAINTS. 1. A Framework for Programming Strategies. 2. Program and Audience Research. 3. Domestic Syndication. II. BROADCAST TELEVISION STRATEGIES. 4. Prime-Time Network Television Programming. 5. Nonprime-Time Network Programming. 6. Affiliated Station Programming. 7. Independent Station Programming. 8. Public Television Programming. III. CABLE TELEVISION STRATEGIES. 9. Local Cable Systems and Programming. 10. Basic Cable Network Programming. 11. Premium Programming Services. IV. COMMERCIAL BROADCAST RADIO STRATEGIES. 12. Network and Syndicated Radio Programming. 13. Music Radio Programming. 14. Information and Public Radio Programming.

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