Broadcast/Cable Programming: Strategies and Practices / Edition 5 available in Other Format
- Pub. Date:
This course discusses the electronic media programming process and the kinds of issues and strategies that are prominent in the field today.
Table of ContentsI. PROGRAMMING RESOURCES AND CONSTRAINTS. 1. A Framework for Programming Strategies. 2. Program and Audience Research. 3. Domestic Syndication. II. BROADCAST TELEVISION STRATEGIES. 4. Prime-Time Network Television Programming. 5. Nonprime-Time Network Programming. 6. Affiliated Station Programming. 7. Independent Station Programming. 8. Public Television Programming. III. CABLE TELEVISION STRATEGIES. 9. Local Cable Systems and Programming. 10. Basic Cable Network Programming. 11. Premium Programming Services. IV. COMMERCIAL BROADCAST RADIO STRATEGIES. 12. Network and Syndicated Radio Programming. 13. Music Radio Programming. 14. Information and Public Radio Programming.