This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.
|Publisher:||McGraw-Hill Higher Education|
|Edition description:||New Edition|
|Product dimensions:||7.90(w) x 9.90(h) x 0.60(d)|