The Bucks Start Here reveals the secrets of seven e-champions who have transformed their sectors, either as start-up pioneers (such as Jeff Bezos, Founder and Chief Executive of Amazon.com), Internet business developers (such as Michael Dell) or Internet innovators in long-established companies (such as Mike Harris of the Prudential Corporation). The Bucks Start Here helps Internet entrepreneurs understand how technology is reshaping society and business, and how they can begin to develop their own vision. It explores key social trends and what effects these can have on customer power, but most importantly it provides a set of tools and basic framework for building a digital business.
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Table of Contents
Introduction Fortune Favours...Well, Anyone Who Tries!
TECHNOLOGY SHAPES THE LANDSCAPE.
New Society, New Economy, New Rules.
Powerful Forces at Work.
CUSTOMERS TO THE FORE.
The Rise of Customer Power.
Society Calls the Tune.
New Customer Dynamics.
DOING BUSINESS DIGITALLY.
A Fresh Approach Required.
In Search of Value.
Digital Value Profiles.
BUILDING FOR SUCCESS.
Creating Virtual Value.
Creating the Network-Sensitive Organization.
REFLECTIONS THE BUCKS START HERE.
A Personal Agenda.