A total blueprint for building and managing a state-of-the-art Web commerce center
rom net.Genesis Corporation, cutting-edge pioneers in Web site and software development, comes this comprehensive guide to creating a state-of-the-art commerce center on the World Wide Web.
This book teaches Webmasters and businesses of all sizes how to use Windows NT-based. Web server software to establish a secure and sophisticated commerce site. The savvy techniques and guidelines in this book open up the exploding Web marketplace to a broad new range of businesses, small and large, by making electronic commerce manageable and affordable.
Build a World Wide Web Commerce Center integrates all of the crucial technical and business issues you'll need to master to set up a secure Windows NT Web commerce server, prepare content for the site, and support marketing and selling functions. You'll learn how to:
- Formulate an effective Web commerce strategy that anticipates marketplace needs and technological trends
- Choose and set up Web server software packages that can grow with your company and enable either immediate or future online transactions
- Create Web server-based software programs that support secure transactions
- Select and implement appropriate Internet payment schemes
- Configure and customize leading Windows NT commerce servers, including Microsoft's Internet Information Server
- Support and manage your commerce site with usage tools, database connectivity, and customer support discussion groups
- Employ proven Web-site business and technical strategies used at top corporations
Build a World Wide Web Commerce Center is an indispensable working resource for Webmasters and managers in companies of all sizes planning or contemplating Web commerce.
Net.Genesis Corporation is a leading provider of tools for Web site developers and a leading consultant on Internet strategy. Creator of several pioneering Web programs, its clients include CBS, Microsoft, Fox Network, and the New York Times. net.Genesis writes a major technical column in Internet World and is the author of Build a Web Site. net.Genesis is a founding sponsor of the Webmaster's Guild.
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|Product dimensions:||7.48(w) x 9.25(h) x 0.98(d)|