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In answer to your unspoken question: Yes, there's a natural system at work in ALL successful businesses. The few entrepreneurs who stumble on this become "overnight" wonders. It was known to the 500 world leaders interviewed by Napoleon Hill for his "Think and Grow Rich." (And if you re-read his book carefully, you'll see the elements of this system.) Most people, however, have no clue what these consist of. And if you don't know what you don't know, then don't expect to run a corporation anywhere but in the ground. Here's the elements: purpose, mind (culture), body (technical know-how), (added) value. Yes, of course there is more to this. But that's why this book is written. This simple system isn't written up in any of the modern business "know-how" books out there. If you are starting a business, or simply trying to move one back to profitable base - this book is for you. Buy it, read it, understand it, put it to work. And know nothing but success from here on out!