Building a Business with a Beat: Leadership Lessons from Jazzercise--an Empire Built on Passion, Purpose, and Heart

Building a Business with a Beat: Leadership Lessons from Jazzercise--an Empire Built on Passion, Purpose, and Heart


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Transform your passion into a profitable business—with the help of the legendary entrepreneur who turned an innovative idea into a $100 million global powerhouse.

Judi Sheppard Missett is a fitness icon who, at just three years old, discovered a passion for dance that would eventually fuel a global dance fitness empire. After an early life spent honing her dancing skills and a career as a professional jazz dancer, Judi had an epiphany: why not combine the art of jazz dancing with the science of exercise to help others achieve a healthier, happier self-image and life? The wildly enthusiastic response from her first 15 students inspired her to launch Jazzercise, Inc., the world’s leading dance fitness program with a cumulative $2 billion in global sales.

In Building a Business with Beat, Judi reveals for the first time the secrets behind the company’s five decades of enormous success. In addition to helping millions of men and women improve their health and well-being through the fun and fitness of dance, Judi has inspired 8,500 franchisees to achieve their dream of owning and running their own business. Now, through powerful personal stories, practical proven-successful advice and insights, Judi shares how you, too, can transform your passion into a profitable business.

This inspirational guide will teach you how to:

• Create a successful business by discovering and defining your larger purpose
• Use your unique perspectives and abilities to enhance the lives of others
• Deftly handle everyday obstacles and unplanned events
• Develop an open mindset and embrace innovation and new possibilities
• Inspire your staff to connect to a purpose greater than day-to-day work, and more

Filled with helpful tips, smart strategies, and no-nonsense advice, this book is essential reading for anyone who has ever dreamed of creating a thriving, purpose-driven business. The author is living proof that when you’re doing what you love, it may not seem like work at all.

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Product Details

ISBN-13: 9781260441307
Publisher: McGraw-Hill Professional Publishing
Publication date: 06/25/2019
Pages: 288
Sales rank: 508,780
Product dimensions: 6.00(w) x 8.60(h) x 1.20(d)

About the Author

Judi Sheppard Missett is founder and CEO of Jazzercise, Inc., the world’s largest dance fitness franchise company. A renowned fitness advocate and exercise pioneer, she has received numerous prestigious business awards, including the Presidential Commendation for Top Woman Entrepreneur, four Hall of Fame inductions, and the Sports Entrepreneur of the Year Award from the National Foundation for Women Legislators and Empowered Women. Following two previous international best-sellers, Jazzercise: A Fun Way to Fitness and The Jazzercise Workout Book, this is her third and most personal book yet.

Table of Contents

Part 1 Find The Beat 1

Chapter 1 Beginnings 3

Chapter 2 Listen. Trust. Act. 25

Chapter 3 Expect Resistance. Do It Anyway. 39

Part 2 Maintain Your Rhythm Through Growth and Change 55

Chapter 4 Watch Tor Cues, Signs, and Signals 57

Chapter 5 Growing Organically, Going Viral… and Global 77

Chapter 6 Be a Rebel 105

Chapter 7 Hard Yeses, Flexible Nos, and the Magical Power of Why Not? 119

Chapter 8 Create a Purposeful Culture 141

Chapter 9 Cultivate Your Customer Community 159

Chapter 10 Assessing Expectations, Maintaining Excellence 175

Chapter 11 The Joy of Giving Back 193

Chapter 12 Secrets to Our Longevity 211

Part 3 Harmonize Your Body, Mind, and Spirit 229

Chapter 13 Make The Body-Mind-Spirit Connection 231

Chapter 14 Keep Moving Forward 247

Note to My Granddaughters 255

Acknowledgments 257

Index 261

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