His story attracted the attention of staff members in the administration of President Richard M. Nixon. Brought on board to provide insights and to coordinate efforts to reach ethnic and working-class voters as part of Nixon's strategy to create a New Majority, he contributed to the winning 1972 campaign. He later performed similar roles in President Ronald Reagan's 1980 and 1984 campaigns and in President George H. W. Bush's 1988 campaign. From these experiences, he offers guidance to Republican candidates seeking to win elections by appealing to members of labor unions and the working class.
For any political party to win the White House, it must capture a majority of working-class voters. Building a New Majority is a blueprint for constructing a new Republican majority that can win elections. Building upon those victories, they can govern in ways that invite all people to share in a common future in which individuals may improve their social status and their economic wellbeing, living out the American Dream.