Building a Powerful Practice: Successful Strategies for Your Wellness Business

by Deborah Flanagan

Overview

This wise and accessible guide offers a blueprint for practitioners just starting out with their wellness business, as well as guidance for more seasoned practitioners who want to build their client base and need additional tools to help them make a living with their passion.

Deborah Flanagan offers practitioners real-world advice:

-how to find clients in person and online

-how to market to their ideal client base (even for those practitioners that think they don't like marketing)

-how to put together creative packages and promotions

-how to avoid burnout

-how to deal with potential client challenges

-how to build your confidence as a practitioner

-how to make a smooth career transition

-how to find office space, tools, and professional services that can grow with your practice

The book also addresses the behind-the-scenes components of running a business, such as: creating a home office and handling administrative and financial tasks. A free online Business Starter Kit offers practical and easy-to-use templates practitioners can follow to manage client data, build an electronic mailing list, and keep track of income and expenses.

In clear, digestible prose seasoned with good humor, Deborah Flanagan shares practical inspiration gleaned from her own experiences as she built her practice from the ground up, plus advice from other accomplished practitioners and teachers.

Geared toward practitioners of a range of wellness services including hypnosis, reflexology, Reiki, polarity, cranial sacral, Thai massage, Shiatsu, acupuncture, rolfing, astrology, and massage, Building a Powerful Practice enables practitioners to master the fundamental challenges of a wellness business with ease, so they can focus on the work they love: helping clients heal.

Product Details

BN ID:	2940157036256
Publisher:	Deborah Flanagan
Publication date:	12/02/2015
Sold by:	Barnes & Noble
Format:	eBook
Pages:	144
File size:	626 KB

About the Author

Deborah Flanagan established the Center for True Health in NYC in 2008 and has since guided thousands of people through major life changes, helping them find true health and balance using Reiki, hypnosis, and reflexology. Her unique approach has been featured on The Dr. Oz Show and in O, the Oprah Magazine; she also teaches Reiki and sees patients at NYU Medical Center. An award-winning poet, Deborah's work has been published in AGNI, The Gettysburg Review, Ploughshares, and The Southern Review. Her poetry background enables her to bring to her wellness practice an intimate knowledge of the language and silence of the body.

Editorial Reviews

Like author Deborah Flanagan herself, this book is down-to-earth, practical, and clear while still being compassionate, heart-centered, and light. Deborah tells it like it is without preaching a one-size-fits-all approach. She offers a series of questions for practitioners to ask themselves about various aspects of the business side of wellness work while emphasizing the natural evolution of any solo practice.

Alice Risemberg

Beyond the basics – budgeting, administrative practices, and promotion – Deborah empowers the soon-to-be practice owner to think creatively and outside the box. She gives real life examples of situations that would frustrate even the most seasoned professional while still maintaining a healthy energy and positive outlook. I most love that she uses a client-centered approach that also empowers the practitioner to think for themselves.

K. Nelan

Deborah is an inspirational Reiki practitioner who also became my Reiki teacher. Now she has written a comprehensive guide which answers the many questions and concerns I have had about creating and nurturing my own practice. With simplicity, candor, warmth, humor, tremendous knowledge and experience, she shares countless insights as well as those of her colleagues to provide a solid and accessible framework that any new practitioner can follow.

Barbara Becker

Building a Powerful Practice offers wellness practitioners of any sort (massage, acupuncture, astrology, thai massage, reiki, reflexology, etc.) a blueprint to build (or expand) their wellness practice. Flanagan covers the nuts and bolts that most trainings don't teach--from finances and budgeting, to where to find clients, to how to market, to how to take care of yourself and not get burnt out in the process. A must read whether you're already seeing clients or just starting out!

Krista V

This book will help anyone starting their own wellness practice think about how they want to proceed. Do you want to do it part-time or full-time? Do you want to work out of your own home or a private office or become part of a larger practice that's already established. If you're just starting out, you'll get clear strategies on how to proceed. If you've been in the business a while but want to attract new clients, or see things from a new perspective, this book is definitely worth your time.

George Guarino