Building an E-Business: From the Ground Up is an "e-commerce" book that moves beyond a survey atmosphere to provide hands on experience. It is designed specifically for those who want to develop web skills and business plans for use in starting an e-Buisness.
This book integrates and fills the gap between "How to Design Web Pages" and Buisness and Marketing courses. It is not a "How-to" book dealing with the conversion of existing buisnesses to the electronic arena; it focuses on entrepreneurs who want to begin an eBusiness but lack basic knowledge of the Internet and in developing business and marketing plans. Building an e-Business is different because it is aimed at those interested in starting an e-Business,makes use of the Web,and assumes little or no Internet Knowledge.
|Publisher:||McGraw-Hill Companies, The|
|Product dimensions:||8.50(w) x 10.80(h) x 0.30(d)|
Table of ContentsCHAPTER ONE: Getting Started on the Web
How Are Business Goals and Needs Defined?
Why Have a Web Presence?
What is in a Web Page?
What is a Hyperlink?
What is a Browser?
What is a Portal?
How Do I Find Information on the Web?
What is a Mail Client?
How Do I Close a Web Page and End a Web Session?
CHAPTER TWO: Creating a Business Plan
Do I Need a Business Plan?
How Do I Determine Goals For My Business?
How Do I Describe My Business?
How Is My Market Analyzed?
How Is My Product/Service Produced?
What Are My Strategies?
What Staff is Needed?
What Are My Financial Considerations?
CHAPTER THREE: Developing a Marketing Plan
Why is a Marketing Plan Necessary?
How Do I Start the Marketing Plan?
What Factors Influence My Business?
Who Are My Target Customers?
What Are the Advantages of My Product or Service?
What Are My Marketing Tactics?
How Can I Calculate a Marketing Budget?
Why Will My Business Succeed?
CHAPTER FOUR: Designing a Web Page
How Do I Design an Effective Web Page?