ISBN-10:
0765617994
ISBN-13:
9780765617996
Pub. Date:
04/15/2009
Publisher:
Taylor & Francis
Building Customer-brand Relationships / Edition 1

Building Customer-brand Relationships / Edition 1

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Product Details

ISBN-13: 9780765617996
Publisher: Taylor & Francis
Publication date: 04/15/2009
Edition description: New Edition
Pages: 480
Product dimensions: 6.90(w) x 9.90(h) x 0.90(d)

Table of Contents

An expanded and updated edition of Woronoff's 1986 study of Asia's emerging economic giants, this book looks back at what has happened in the intervening years, especially as regards the "discovery" of this phenomenon in the Western media and the overreactive hype that has accompanied it. As the author puts it: "My purpose is to show how these countries, which hitherto has been quite unremarkable, began to develop vigorously. What policies and strategies they used. What they did right and, even more importantly, what they did wrong."

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