Building Interactive Entertainment and E-Commerce Content for Microsoft TV

Building Interactive Entertainment and E-Commerce Content for Microsoft TV

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Overview

Building Interactive Entertainment and E-Commerce Content for Microsoft TV by Peter Krebs, Charlie Kindschi, Julie Hammerquist

With easy-to-follow tutorials, ready-to-use HTML templates, and loads of working samples, this book meets the needs of both segments in a burgeoning market — Web developers proficient with HTML but not with television production, and television professionals needing to better understand, envision, and initiate enhanced TV projects. "Interactive TV in Action" describes a variety of design techniques and methods to readily adapt existing broadcast and Web material for interactive television and WebTV "RM". By using Microsoft's WebTV Plus and Web TV for Microsoft "RM" Windows "RM" 98 technologies, and following design standards outlined by the Advanced Television Enhancement Forum Specification (ATVEF), readers learn how to integrate HTML content into television to transform traditionally passive TV viewing into a richer, more engaging, self-directed experience.

Product Details

ISBN-13: 9780735606289
Publisher: Microsoft Press
Publication date: 02/23/2000
Series: IT-Independent Series
Pages: 401
Product dimensions: 7.40(w) x 9.27(h) x 1.37(d)

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