Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line

Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line

by Kevin T. Jackson
Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line

Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line

by Kevin T. Jackson

eBook

$39.99  $52.99 Save 25% Current price is $39.99, Original price is $52.99. You Save 25%.

Available on Compatible NOOK Devices and the free NOOK Apps.
WANT A NOOK?  Explore Now

Related collections and offers

LEND ME® See Details

Overview

In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked in conventional analyses of financial statements. Speaking directly to the work experience of real people in practical business settings, Jackson couples each principle with straightforward actions that drive management systems, and he provides tested strategies--from downsizing techniques to e-commerce tips--that cultivate the hidden power of a good reputation. He outlines the advantages of a superior reputation (simply put, people want to work for, invest in, and do business with a company or person with integrity), describes the vital role the firm's leader must play, offers ways to build and protect your reputation on the Internet (from defusing Internet rumors to creating an online community), and shows how to rescue your reputation once disaster hits. Perhaps most important, he shows how to strike the right balance of virtues like authenticity, honesty, responsibility, and stewardship of the environment, employees, and the economy. Highlighted with real-life success stories--from giants like Hewlett-Packard to small firms like Thanksgiving Coffee Company (which invests part of its revenues in the Central American villages in which its beans are grown), Building Reputational Capital offers a simple but effective guide for executives, managers, entrepreneurs, legal professionals, and corporate consultants.

Product Details

ISBN-13: 9780199923960
Publisher: Oxford University Press
Publication date: 04/08/2004
Sold by: Barnes & Noble
Format: eBook
File size: 3 MB

About the Author

Kevin T. Jackson is a consultant on business ethics for organizations and leaders worldwide. He is Associate Professor of Legal and Ethical Studies at Fordham University's Schools of Business in New York City. Dr. Jackson delivered seminars on ethics in the securities industry for the NASD, and has given presentations for executives, dignitaries, and financial services organizations, including LOMA/LIMRA. A frequent commentator in the news media on legal and ethical issues facing corporations, he has been on CBS Evening News, CNN, Fox News, and National Public Radio. He lives in New York City.

Table of Contents

Acknowledgmentsix
Introduction: The Economics of Character and Credibility1
I.What Is Reputational Capital?17
1.Switching to a New Paradigm19
2.Getting a Handle on Reputational Capital41
3.A Fresh Economic Concept with Strategic Significance48
4.How to Gauge Reputational Capital63
5.Integrity and Fair Play: Wellsprings of Reputation77
6.Tallying Up Reputational Effects85
7.Becoming a Zeta Firm: A Company of Character90
II.How to Build and Sustain Reputational Capital101
8.Generating Reputational Capital103
9.Forging Reputation from Inside113
10.Outside-In Strategies135
11.Harnessing Your Firm's Reputational Strengths146
12.Strategies for Building Reputations across Cultures153
13.Reputation Rescue178
Conclusion195
Notes199
Bibliography211
Index219

Preface

IN THE AFTERMATH OF SCANDALS SUCH AS those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road-the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked in conventional analyses of financial statements. Speaking directly to the work experience of real people in practical business settings, Jackson couples each principle with straightforward actions that drive management systems, and he provides tested strategies-from downsizing techniques to e-commerce tips-that cultivate the hidden power of a good reputation. He outlines the advantages of a superior reputation (simply put, people want to work for, invest in, and do business with a company or person with integrity), describes the vital role the firm's leader must play, offers ways to build and protect your reputation on the Internet (from defusing Internet rumors to creating an online community), and shows how to rescue your reputation once disaster hits. Perhaps most importantly, he shows how to strike the right balance of virtues like authenticity, honesty, responsibility, and stewardship of the environment, employees, and the economy. Highlighted with real-life success stories-from giants like Hewlett-Packard to small firms like Thanksgiving Coffee Company (which invests part of its revenues in the Central American Villages in which its beans are grown). Building Reputational Capital offers a simple but effective guide for executives, managers, entrepreneurs, legal professionals, and corporate consultants.
From the B&N Reads Blog

Customer Reviews