Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

by Muhammad Yunus
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Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

Product Details

ISBN-13: 9781586488246
Publisher: PublicAffairs
Publication date: 05/11/2010
Pages: 256
Product dimensions: 6.40(w) x 9.30(h) x 1.10(d)

About the Author

Muhammad Yunus was born in Chittagong, Bangladesh, educated at Dhaka University, was awarded a Fulbright scholarship to study economics at Vanderbilt University, and became head of the economics department at Chittagong University in 1972. He is the founder and managing director of Grameen Bank. Yunus and Grameen Bank are winners of the 2006 Nobel Peace Prize. Karl Weber is a writer based in Irvington, New York. He coauthored Yunus's best-selling book, Creating a World Without Poverty.

Table of Contents

Introduction: Social Business-From Dream to Reality vii

1 Why Social Business? 1

2 Growing Pains 33

Lessons in Adaptation and Change from the Story of Grameen Danone

3 Launching a Social Business 57

4 To Cure One Child 95

A Case of Social Business in Healthcare

5 Legal and Financial Frameworks for Social Business 111

6 Grameen Veolia Water 133

A Social R&D Project for Addressing the World Water Crisis

7 Creating a Global Infrastructure for Social Business 153

8 Glimpses of Tomorrow 173

More Social Businesses Are on the Way

9 The End of Poverty 195

The Time Is Here

Index 207

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Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs 4.5 out of 5 based on 0 ratings. 4 reviews.
entrepreneur76 More than 1 year ago
My dad at 87 is probably the senior microeconomist; they are the open networkers with boundless curiosity (see dads 40 years of articles at The Economist) who aim to openly bring down degrees of separation and who once in a generation help everyone and communities connect and overthrow greedy macroeconomists like wall street 00s including the uneconomic goldman sachs and any global professionals who gave up hippocratic oaths; dad rated the first yunus social business book the best system design for humanity read he'd ever seen; I am confident enough that this book is even better for people everywhere who want a sustainability 2010s to rise exponentially to have ordered 1000 books to share with entrepreneurs designing the most critical open solutions to sustainability challenges impacting communities and job creation everywhere - if that's what you get out of reading this book, happy to be contacted chris macrae
RolfDobelli More than 1 year ago
Muhammad Yunus, founder of Grameen Bank, a microcredit lender, won the Nobel Peace Prize for his contributions to fighting world poverty. Although the government of Bangladesh eventually forced him to leave the bank (possibly for political reasons), his views still convey great force. Yunus espouses an economy that embraces humanity as a pool of positive potential. His book, written with Karl Weber, lays out a blueprint for "social business." It details compelling case studies of how various Grameen enterprises handle everyday market problems. getAbstract recommends it to executives who want to enfranchise good works, and to garage-office entrepreneurs and public policy technocrats who believe in a world with less poverty, but who need a little guidance to get there.
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