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A much-anticipated second edition to this classic practice-building text.Building Your Ideal Private Practice, a best-seller in its genre, is now fully revised after its original publication in 2000. Much has changed for therapists in private practice over the past fifteen years, including the widespread encroachment by insurance and managed care into the marketplace, the density of new therapists as over 600,000 therapists nation-wide try to stay viable, and the role of the Internet in marketing services. The revision of Building Your Ideal Private Practice is a comprehensive guide, updated with six new chapters and targeted for therapists at all stages of private practice development. It covers the essential how-to questions for those starting out in practice and explains the common pitfalls to avoid.
For those already in practice, worried about profitability in an age of increasing competition, the author offers informed strategies such as the best way to create websites and other online marketing to find clients, and then goes further to explain how to retain the new breed of fickle clients who shop for therapists online, but are hard to satisfy. Other new chapters support veteran therapists edging towards retirement, including how to sell a therapy business for a profit or whether to stay working solo or expand into a more lucrative group business model.
The revision comprises a complete, easy to use and fascinating business plan that shows therapists not just what to do, but also who to be in order to succeed. It adds depth, up-to-date information and a wealth of strategies to the original book, often referred to as the “bible” for therapists in private practice. Like the original, the revision conveys the author’s experience, optimism and warmth as she presents case examples, checklists and exercises to make the business advice come alive.
Whether you have insurance-based or a fee-for-service practice, this book will help you thrive.
|Publisher:||Norton, W. W. & Company, Inc.|
|Edition description:||New Edition|
|Product dimensions:||6.10(w) x 9.30(h) x 1.50(d)|
About the Author
Lynn Grodzki, LCSW, MCC, is a psychotherapist in full-time private practice, a former business executive, and one of the leading business coaches in the US for small business owners. She specializes in working with change-agents: therapists, coaches, healers, and other service-oriented consultants who help others make change in their lives.
Through her workshops and writing, she has become a pioneer in the field of practice-building, helping non-business-oriented professionals develop their private practices. With Lynn’s guidance, thousands of professionals now operate small businesses that offer them a high degree of integrity as well as enhanced financial success. Lynn lives and works in Silver Spring, Maryland and can be reached by email at: firstname.lastname@example.org.
Table of Contents
Part I Preparation
1 The Blueprint: Develop the framework for your ideal private practice today 3
2 Loving the Business of Therapy: Change your feelings to become a happier business owner 20
3 Top Ten Business Mantras for Success: Learn ten short phrases that make private practice easier 37
4 Values and Vision: Create a private practice vision based on your skills and core values 55
5 Entrepreneurial Mind-Set: Think and. act like other successful entrepreneurs 79
6 Getting a Strong Start: Find specific checklists and strategic advice for those starting out or starting over 96
Part II Building Blocks
7 Protecting Your Practice from Harm: Take steps to keep your business legitimate, ethical and safe 115
8 The Brand Called You: Define your basic message to generate referrals just by saying hello 133
9 Expanding Your Reach: Position your practice for success with today's best marketing ideas 153
10 Your Online Presence: Boost your visibility with an optimized website and online marketing strategies 176
11 Retaining Today's Clients: Connect with and satisfy clients who find you online and want fast results 196
12 Why Good Therapists Go Broke: Avoid common pitfalls for insurance and fee-based practices 211
Part III Finishing Touches
13 Solo versus Group Practice: Explore whether to work solo or expand into a larger group 243
14 Personal Growth and Coaching: Add services beyond the reach of insurance payments 269
15 Building a Practice to Sell: Craft a plan to sell your practice and fund your retirement 290
16 Holding Onto Success: Stay successful and motivated over time 304
The Private Practice Success Program Pre- and Post-Test 323
Top Ten Money Management Tips 327
Your Marketing Action Plan 331