Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win

Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win

by Chris Kuenne, John Danner


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Product Details

ISBN-13: 9781633692763
Publisher: Harvard Business Review Press
Publication date: 06/06/2017
Pages: 288
Sales rank: 877,489
Product dimensions: 6.10(w) x 9.30(h) x 1.00(d)

About the Author

Chris Kuenne is a successful business builder, growth capital investor, and member of Princeton University’s entrepreneurship faculty. He is the founder of Rosetta, a digital marketing firm sold in 2011 to Publicis Groupe, and the private equity firm Rosemark Capital. He is a frequent speaker to business and entrepreneurial audiences, including the Young Presidents’ Organization, CFO Roundtable, Association for Corporate Growth, and numerous venture capital and industry conferences.

John Danner is a senior fellow at the University of California Berkeley’s Institute for Business Innovation and serves on the faculty of both the Haas School of Business and Princeton University. An experienced entrepreneur and business adviser, he anchors executive leadership courses globally. He speaks widely on innovation, strategy, and entrepreneurship, keynoting corporate events and premier international conferences, and his work is frequently cited in major business media. He is the coauthor of The Other “F” Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work.

Table of Contents

1 Builder Personality: The Essential Force for Growth 1

Part 1 The Builders of Growth: How Drivers, Explorers, Crusaders, and Captains Build Differently

2 The Driver: Relentless, Commercially Focused, and Highly Confident 28

3 The Explorer: Curious, Systems-Centric, and Dispassionate 58

4 The Crusader: Audacious, Mission-Inspired, and Compassionate 88

5 The Captain: Pragmatic, Team-Enabling, and Direct 118

Part 2 Assembling Your Best Crews for Growth: Finding Those Who Best Leverage Your Builder Personality

6 Partnering With Cobuilders: Choosing Collaborators Who Fit You Best 153

7 Recruiting Your Inside Team: Selecting the People Who Work Best with You 175

8 Attracting Your Best Financial Sponsors: Powering Vision with the Right Capital 187

Part 3 Becoming the Best Builder You Can Be: Strategies for Enhancing Your Impact

9 Expanding Your Repertoire: Growing Beyond the Limits of Your Own Personality 211

Appendix A Our Research Methodology: How We Decoded the Secrets of Entrepreneurial Builders 231

Appendix B Builder Archetypes: Response Patterns for Each Builder Type 243

Notes 249

Index 255

Acknowledgments 263

About the Authors 267

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