Built to Suck: The Inevitable Demise of the Corporation...and How to Save It?

Built to Suck: The Inevitable Demise of the Corporation...and How to Save It?

by Joseph Jaffe

Hardcover

$29.95
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Overview

CORPORATIONS ARE DYING. CAN THEY BE SAVED?


In late 2018, Amazon founder Jeff Bezos addressed his entire staff in an all-hands meeting. “Amazon will fail and go bankrupt one day” he said. “Your job is to delay this for as long as possible!”


Advertising icon, Jay Chiat, once said: “Let’s see how big we get before we suck.” In Built to Suck, longtime corporate provocateur Joseph Jaffe argues that the Corporate Era is rapidly coming to an end. The biggest reason? The central operating system that powers the corporation, namely SIZE, will be its downfall. Size is no longer a growth enabler; it’s a growth inhibitor. This conclusion is backed up with empirical evidence and the indisputable fact that the lifespan of the corporation has shrunk dramatically from 75 to just 15 years. And all of this has happened in just the past 50 years.


Between 2016-2018 alone, just over half of the Fortune 500 companies had declining revenues. So is this the end for the corporation as we know it? Possibly. Probably.


At least until companies can figure out how to “embrace their Heresy” and deliver on 4 key pillars that are outlined in this book: Digital Disruption, Talent Resurrection, Customer Obsession and Corporate Citizenship. Built to Suck doesn’t pull any punches and serves notice to the corporate world: your business model is flawed and your days are numbered. Can you meet the challenge and move your organization’s journey from “survival to thrival” – or will you fail and fade into obsolescence like so many others? This is the most urgent question facing the modern corporation today, and Built to Suck is the wake-up call and roadmap to success that every corporation desperately needs.



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Product Details

ISBN-13: 9781940858883
Publisher: Ideapress Publishing
Publication date: 03/19/2019
Pages: 320
Sales rank: 1,174,242
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Joseph Jaffe is one of the most sought-after consultants, keynote speakers and thought leaders on marketing, innovation, and change. Joseph is Admiral at the HMS Beagle (www. thehmsbeagle.com), a strategic consultancy that helps its clients navigate the journey to survival... because let’s face it, we’re all in the survival business nowadays! HMSB is Jaffe’s third startup venture, after Evol8tion and crayon.


Jaffe’s previous 4 books include: Life After The 30-Second Spot, Join the Conversation, Flip the Funnel and Z.E.R.O.
His impassioned, straight-shooting and honest perspectives have found their way to every major media outlet.


Joseph Jaffe is one of the most sought-after consultants, keynote speakers and thought leaders on marketing, innovation, and change. Joseph is Admiral at the HMS Beagle (www. thehmsbeagle.com), a strategic consultancy that helps its clients navigate the journey to survival... because let’s face it, we’re all in the survival business nowadays! HMSB is Jaffe’s third startup venture, after Evol8tion and crayon.


Jaffe’s previous 4 books include: Life After The 30-Second Spot, Join the Conversation, Flip the Funnel and Z.E.R.O.
His impassioned, straight-shooting and honest perspectives have found their way to every major media outlet.

Table of Contents

Preface ix

Section 1 Purgatory

Chapter 1 Life Sucks 3

Chapter 2 Change Sucks 9

Chapter 3 Corporations Suck 19

Chapter 4 Deconstructing Suckage 37

Section 2 Crossroads

Chapter 5 Taking Responsibility 55

Chapter 6 The Journey to Survival 65

Chapter 7 What's your Heresy? 81

Chapter 8 What's your Legacy? 101

Section 3 Dreamstate

Chapter 9 Digital Disruption 115

Chapter 10 Talent Resurrection 143

Chapter 11 Customer Obsession 169

Chapter 12 Corporate Citizenship 187

Section 4 Pragmatism

Chapter 13 Survival Planning 205

Chapter 14 Selling in Survival 233

Chapter 15 Survival is Not a Spectator Sport 245

Section 5 Hangover

Chapter 16 Too Little, Too Late? 265

Afterword: The Death of Sears, the Edge of Chaos 279

Endnotes 283

Index 287

What People are Saying About This

From the Publisher

"I enjoyed this book. It has a punchy quality and is hard to put down. In Built to Suck, Jaffe prescribes the four best pills to prolong the life of your company." -PHILIP KOTLER, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University


"Corporations suck, but commerce doesn’t have to. Other than scrapping business altogether and starting the economy all over again so that it serves real people, this is the best map to taking your company from here to there." -DOUGLAS RUSHKOFF, Founder, Laboratory of Digital Humanism and Professor of Media Theory and Digital Economics, CUNY/Queens; Research Fellow, Institute for the Future

"The Entrepreneurial Revolution is real. Joseph offers up a clear and accurate assessment of the current landscape and where its heading. There is a new world order and it's being run by startups!" -BARBARA CORCORAN, Founder of The Corcoran Group & Shark on hit TV show Shark Tank


“Jaffe may feel at first like the High Sparrow of Paranoia. He is in fact Andy Grove 2.0 - a master provocateur on steroids. Strip away the raw and uncomfortable, and his core survival message is more painfully relevant than ever." -CHRIS BURGGRAEVE, former CMO AB InBev, founder Vicomte, author of Marketing is Finance is Business


"With his inimitable style, Joe paints a dire picture for large companies…but then counters with a simple, pragmatic “four-pillar” antidote. I suggest you read on, and get to work on building your business on Joe's four pillars." -JIM STENGEL, author of Unleashing the Innovators and Grow, and former Global Marketing Officer, Procter & Gamble

"Joseph Jaffe has done it again. This time, he has brilliantly demonstrated how companies' ages are just like people. Corporations must stay young, fit and agile – or face the outcomes of an early death. Thank you, Joe, for this fascinating perspective." -BOB LIODICE, CEO, Association of National Advertisers


"Joseph Jaffe is no shrinking violet. He tells truth to power and calls out the turd on the table. He shoots straight, to the point, and between the eyes. Read this!"-RISHAD TOBACCOWALA, Chief Growth Officer, Publicis Groupe

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