ISBN-10:
0073403180
ISBN-13:
2900073403181
Pub. Date:
01/13/2012
Publisher:
McGraw-Hill Higher Education
Business and Administrative Communication / Edition 10

Business and Administrative Communication / Edition 10

by Kitty Locker

Hardcover

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Overview

Business and Administrative Communication / Edition 10

Business and Administrative Communication (BAC) is flexible, comprehensive & up-to-date, specific & interesting. BAC uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes.



BAC conveys the best possible advice to students while Connect Business Communication allows students to apply concepts and practice skills. In short - Connect + BAC = An effective communicator

Product Details

ISBN-13: 2900073403181
Publisher: McGraw-Hill Higher Education
Publication date: 01/13/2012
Edition description: NE
Pages: 768
Product dimensions: 6.50(w) x 1.50(h) x 9.50(d)

About the Author

Donna S. Kienzler is a Professor Emeritus of English at Iowa State University, where she taught in the Rhetoric and Professional Communication program. As the Director of Advanced Communication, she oversaw more than 120 sections of business and technical communication annually. She was also an Assistant Director of the university’s Center for Excellence in Learning and Teaching, where she taught classes, seminars, and workshops on pedagogy; directed graduate student programming; and directed the Preparing Future Faculty program, a career-training program for graduate students and postdoctoral fellows. Her research focused on pedagogy and ethics.

Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and research methods. She received her B.A. from DePauw University and her M.A. and Ph.D. from the University of Illinois at Urbana. She also wrote Business and Administrative Communication (6th ed., Irwin/McGraw-Hill, 2003), The Irwin Business Communication Handbook: Writing and Speaking in Business Classes (1993), and co-edited Conducting Research in Business Communication (1988). Her consulting clients included URS Greiner, Abbott Laboratories, the Ohio Civil Service Employees Association, AT&T, and the American Medical Association. In 1994–95, she served as President of the Association for Business Communication (ABC). From 1997 to 2000, she edited ABC’s Journal of Business Communication. She received ABC’s Outstanding Researcher Award in 1992 and ABC’s Meada Gibbs Outstanding Teacher Award in 1998.


Table of Contents

Part One: The Building Blocks of Effective Messages


Chapter 1: Succeeding in Business Communication


Chapter 2: Adapting Your Message to Your Audience


Chapter 3: Building Goodwill


Chapter 4: Navigating the Business Communication Environment



Part Two: The Communication Process


Chapter 5: Planning, Composing, and Revising


Chapter 6: Designing Documents


Chapter 7: Communicating across Cultures


Chapter 8: Working and Writing in Teams



Part Three: Basic Business Messages


Chapter 9: Sharing Informative and Positive Messages with Appropriate Technology


Chapter 10: Delivering Negative Messages


Chapter 11: Crafting Persuasive Messages



Part Four: The Job Hunt


Chapter 12: Building Resumes


Chapter 13: Writing Job Application Letters


Chapter 14: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job



Part Five: Proposals and Reports


Chapter 15: Planning and Researching Proposals and Reports


Chapter 16: Creating Visuals and Data Displays


Chapter 17: Writing Proposals and Progress Reports


Chapter 18: Analysing Information and Writing Reports


Chapter 19: Making Oral Presentations



Appendix A: Formatting Letters, Memos, and E-Mail Messages


Appendix B: Writing Correctly


Appendix C: Citing and Documenting Sources


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