ISBN-10:
0131873555
ISBN-13:
9780131873551
Pub. Date:
08/17/2005
Publisher:
Prentice Hall
Business and Its Environment / Edition 5

Business and Its Environment / Edition 5

by David P. Baron

Hardcover

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Product Details

ISBN-13: 9780131873551
Publisher: Prentice Hall
Publication date: 08/17/2005
Edition description: REV
Pages: 877
Product dimensions: 8.24(w) x 10.16(h) x 1.46(d)

Table of Contents

I. STRATEGY AND THE NONMARKET ENVIRONMENT.

1. The Market and Nonmarket Environments.
2. Integrated Strategy.
3. The News Media and Nonmarket Issues.
4. Private Nonmarket Action.

INTEGRATIVE CASE: Calgene Inc., and Infrastructure Marketing.

II. NONMARKET STRATEGIES AND GOVERNMENT INSTITUTIONS.

5. Political Theory and Government Institutions.
6. Political Analysis for Business.
7. Formulating Political Strategies.
8. Implementing Political Strategies.

INTEGRATIVE CASE: Proposition 211: Securities Litigation Referendum (A).

III. GOVERNMENT AND MARKETS.

9. Antitrust: Economics, Law, and Politics.
10. Regulation: Law, Economics, and Politics.
11. Product Safety: Liability and Regulation.
12. Environmental Protection: Economics, Politics, and Management.

INTEGRATIVE CASE: Whirlpool and Energy Efficiency Standards (A): Regulation and Politics.

IV. GLOBAL BUSINESS AND THE NONMARKET ENVIRONMENT.

13. The Political Economy of Japan.
14. The Political Economy of the European Union.
15. China: History, Culture, and Political Economy.
16. The Political Economy of International Trade Policy.

INTEGRATIVE CASE: Toys 'R' Us and Globalization.

V. ETHICS AND RESPONSIBILITY.

17. Corporate Social Responsibility.
18. Ethical Systems: Utilitarianism and Management.
19. Ethical Systems: Rights and Justice.
20. Implementing Ethics Systems.
21. Ethical Issues in the Employment Relationship.
22. Ethical Issues in International Business.

INTEGRATIVE CASE: Levi Strauss & Co. Global Sourcing Guidelines. References.
Index.

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