This is the easiest introduction to business you’ll ever read. Because of Don Barkman's extensive experience educating individuals with varied backgrounds, he knows what questions need to be answered even before they are asked. BBB#1 material assumes you are not familiar with business terminology or financial formulas. All that is explained in an easy, systematic way without becoming simplistic. The book has clever sketches and examples of financial statements that are assembled a-piece-at-a-time as your understanding builds. Ample "white space" makes it easy to cover a chapter in about 30 minutes and the whole book in about three hours. You’ll get more from that time than a whole semester of business course work! Plus, this is NOT the mind numbing, boring stuff you must wade through in "finance for non-financial manager" style books. It's interesting!
Thousands of persons, in all types of jobs, including general managers, salespersons, engineers, office staff, machine operators, and students have benefitted from the explanations contained in BBB#1. You will too! Use it to brush up on old knowledge, get ready for new responsibilities, or get a head start before entering business classes.
Everyone needs to understand business. Because a for-profit business is driven by its numbers, you're not really in the game if you don't understand those numbers. Unfortunately, most of us didn't go to business school. That means we must educate ourselves about the businesses we work in. We need to know the terminology and how to keep score. BBB#1 explains how the business game is played. Get in the game with Business Basics Bestseller #1!
BBB#1 will improve your understanding of business communications from meetings to annual reports. It will enhance your decision making by showing you the financial facts of life. BBB#1 is based upon Don's years of experience customizing business education material. The material has been carefully crafted so you won’t be lost or intimidated along the way. You can use the book to learn about business by yourself. Or, combine the book with the companion BBB#1 Workbook for group-based education sessions.
Most Helpful Customer Reviews
This is a great piece of work. Perfect if you want to understand company financials without the mumbo jumbo speak the accounting people throw around. If you can read English, you can handle this book. It really is easy to read. I'd recommend it for everybody who works for a living, and even business students. Save yourself some money and get your company library or local library to order it for their holdings.