Table of Contents
Acknowledgments vii
Foreword xiii
Introduction: You Are Not Alone xvi
Chapter 1 It All Starts with a Story: Finding Your Motivation 1
Chapter 1 Action Items 9
Chapter 2 Fear Is Normal: Overcoming Doubt and Eliminating Excuses 11
Chapter 2 Action Items 26
Chapter 3 A Plan to Win: Building a Business to Last 29
Chapter 3 Action Items 41
Tier 1 Build Your Foundation 43
Chapter 4 Why Matters: Why You Do It Affects How You Do It 45
Chapter 4 Action Items 53
Chapter 5 Permission to Dream: Creating a Vision for Where You Want to Go 54
Chapter 5 Action Items 65
Chapter 6 From Dreaming to Doing: Setting Goals that Get You There 66
Chapter 6 Action Items 78
Tier 2 Make It Yours 81
Chapter 7 Play to Your Strengths: Building Your Business Around Your Life 83
Chapter 7 Action Items 96
Chapter 8 The Love-Hate Relationship with Money: Your Guilt-Free Guide for Making More and Stressing Less 98
Chapter 8 Action Items 108
Chapter 9 Make the Most of Your Resources: Planning Your Money, Time, Schedule, and Space 110
Chapter 9 Action Items 125
Tier 3 Up and Running 129
Chapter 10 The Follow-Through: Figuring Out the Operational Side of Things 131
Chapter 10 Action Items 149
Chapter 11 Best Business Practices: Running Your Business Like a Pro 151
Chapter 11 Action Items 164
Chapter 12 How to Make Money at This: Understanding Profits, Pricing, and Paying Yourself 167
Chapter 12 Action Items 183
Chapter 13 The Business Side of Things: Breaking through the Boring Stuff 185
Chapter 13 Action Items 196
Tier 4 Put Yourself Out There 199
Chapter 14 Marketing Your Business: Four Things You Need to Know to Make an Impact 201
Chapter 14 Action Items 217
Chapter 15 The Story You're Telling: Reaching the Right People the Right Way 221
Chapter 15 Action Items 237
Chapter 16 Making the Sale: How to Promote Your Business Without Being Pushy 239
Chapter 16 Action Items 253
What's Next? Chasing Your Version of Success 257
Chapter 17 Take It to the Next Level: Growing, Scaling, and Expanding Your Business 259
Chapter 17 Action Items 277
Chapter 18 The Balancing Act: How to Build Your Business and Still Have a Life 279
Chapter 18 Action Items 296
Chapter 19 You've Got This! 298
Notes 303
