Business: A Practical Introduction / Edition 1

Business: A Practical Introduction / Edition 1

ISBN-10:
0132334291
ISBN-13:
9780132334297
Pub. Date:
02/01/2012
Publisher:
Pearson
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Overview

Business: A Practical Introduction / Edition 1

Business: A Practical Introduction provides the best information that appeals to a wide range of interest, including 11 areas of interest that's important to readers like you—and the future companies you may be working for.

Product Details

ISBN-13: 9780132334297
Publisher: Pearson
Publication date: 02/01/2012
Edition description: New Edition
Pages: 696
Sales rank: 254,540
Product dimensions: 8.80(w) x 10.90(h) x 1.30(d)

Table of Contents

Part 1: Today’s Business Environment
Chapter 1: Starting Out
Chapter 2: Ethics & Social Responsibility
Chapter 3: Economics
Chapter 4: Globalization
Part 2: Starting & Growing a Successful Business
Chapter 5: Forms of Ownership
Chapter 6: The Entrepreneurial Spirit
Part 3: Management: Achieving Superior Results in the Workplace
Chapter 7: Management & Leadership
Chapter 8: The Effective Organization
Chapter 9: Operations Management
Chapter 10: Motivating Employees
Chapter 11: Human Resource Management
Part 4: Marketing
Chapter 12: Marketing
Chapter 13: Product & Pricing Strategies
Chapter 14: Distribution & Promotion Strategies
Part 5: Financial Resources
Chapter 15: Accounting & Finance
Chapter 16: Financial Management
Chapter 17: Securities Markets

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