BUSINESS COMMUNICATION

BUSINESS COMMUNICATION

by ASHA KAUL

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Overview

It is said the future belongs to Communication. And rightly so. For today, more than ever before, the need for effective communication is being felt. This is particularly true of business communication because, organizations in their efforts to excel in business and outdo their competitors, have to be precise and extremely effective in their communication to satisfy all its stakeholders—be they suppliers, distributors, advertisers or customers.This book on Business Communication, now in its Second Edition, brings to fore the multidimensional aspects of Business Communication—ranging from listening, speaking, developing skill sets, to exhibiting correct body language. The book emphasizes that understanding the perceptions and mindsets of the communicators and the context are crucial for business communication.This book, which is the outcome of the rich and the vast experience of Dr. Asha Kaul and her interaction with the brilliant young minds at IIM Ahmedabad and other B-schools, should be of immense value to the budding as well as practicing managers. All readers will find this new edition extremely useful, refreshingly different, and delectably delightful.What’s New to This Edition :• Extensive use of examples, anecdotes, and brief case studies to exemplify the points/issues.• Checklist and Summary which are ready reckoners for a student hard pressed for time yet desirous of learning and change.• Learning Objectives for each chapter and section, which bring focus to the text.• Activities in which the student can participate and test communication competence.• Comprehensive section on exercises at the end of each chapter, which are application oriented and test the student’s grasp of the subject.The book is recommended by AICTE for PGDM course. The link is aicte-india.org/modelsyllabus.php

Product Details

ISBN-13: 9788120338487
Publisher: PHI Learning
Publication date: 01/01/2009
Sold by: Barnes & Noble
Format: NOOK Book
File size: 5 MB

About the Author

Asha Kaul, PhD, is Professor, Communication Area, Indian Institute of Management, Ahmedabad. She has presented/published many articles and papers in national and international journals. She is also a founding Chairperson of Gender Resource Centre, IIMA. Dr. Asha Kaul has authored two other books Business Communication, 2nd ed., and New Paradigms for Gender Inclusivity: Theory and Best Practices published by PHI Learning.

Table of Contents

PrefaceChapter 1 COMMUNICATION: AN OVERVIEWChapter 2 BARRIERS AND AIDS TO COMMUNICATIONChapter 3 LISTENINGChapter 4 PRESENTATION SKILLSChapter 5 ASSERTIVENESSChapter 6 BODY SPORT AND VOICE MODULATIONSChapter 7 GROUP DISCUSSIONS AND INTERVIEWSCASE STUDY 1 The EagleCASE STUDY 2 ABC CareersCASE STUDY 3 Kantha IndustryCASE STUDY 4 TD Medical Transcription CompanyCASE STUDY 5 KumarsonsCASE STUDY 6 Phoenix Management Entrance Training InstituteIndex

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