Business Communication at Work / Edition 3

Business Communication at Work / Edition 3

Pub. Date:
McGraw-Hill Companies, The
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Business Communication at Work / Edition 3

Business Communications at Work, 3e is a very practical, hands-on text-workbook to help students learn to use the types of communication that they are most apt to experience on the job. The book is full of examples of letters, memos, and correspondence designed to demonstrate the application of the principles covered in the book. A Web site for this book provides supplemental learning exercises. Although the main focus of the book is written communication, a chapter on listening and making a presentation is now included. Each chapter of the book is an independent unit that allows the teacher the flexibility of covering most chapters in any order. This flexibility allows the teacher to customize the course to meet the needs of individual classes. Many chapters are easily broken into units so teachers can cover just the units they want.

Product Details

ISBN-13: 9780073138329
Publisher: McGraw-Hill Companies, The
Publication date: 01/01/2006
Pages: 522

Table of Contents

Unit 1
Chapter 1: Setting the Stage for Effective Communication
Chapter 2: Choosing the Right Words
Chapter 3: Developing Sentences and Paragraphs
Unit 2
Chapter 4: Developing Listening and Speaking Skills
Chapter 5: Planning and Organizing Business Messages
Chapter 6: Using Technology to Improve Communication
Chapter 7: Formatting Business Messages
Unit 3
Chapter 8: Goodwill Principles and Goodwill Messages
Chapter 9: Messages for Inquiries and Requests
Chapter 10: Claim and Adjustment Messages
Chapter 11: Persuasive Messages
Chapter 12: Order, Credit, and Collection Messages
Unit 4
Chapter 13: Developing Memos and Memo Reports
Chapter 14: Creating Press Releases, Newsletters, and Letters to Public Officials
Chapter 15: Constructing and Presenting Reports
Chapter 16: Preparing Meeting Communications
Unit 5
Chapter 17: Conducting the Job Search
Chapter 18: Selling Yourself to Employers

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