ISBN-10:
0133890821
ISBN-13:
9780133890822
Pub. Date:
06/13/2014
Publisher:
Prentice Hall
Business Communication: Polishing Your Professional Presence Plus 2014 MyBCommLab with Pearson eText -- Access Card Package / Edition 2

Business Communication: Polishing Your Professional Presence Plus 2014 MyBCommLab with Pearson eText -- Access Card Package / Edition 2

Other Format

Current price is , Original price is $195.4. You
Select a Purchase Option
  • purchase options
    $170.97 $195.40 Save 13% Current price is $170.97, Original price is $195.4. You Save 13%.
    Currently Unavailable for Shipping
    Please check below for Buy Online, Pick up in Store.
  • purchase options

Product Details

ISBN-13: 9780133890822
Publisher: Prentice Hall
Publication date: 06/13/2014
Pages: 672
Product dimensions: 9.00(w) x 10.60(h) x 0.90(d)

Table of Contents

PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1. Becoming a Successful Business Communicator
2. Working with Others: Interpersonal, Intercultural, and Team Communication
3. Managing the Communication Process: Analyzing, Composing, Evaluating

PART 2. DELIVERING EFFECTIVE MESSAGES
4. Communicating Routine Messages and Building Goodwill
5. Communicating Persuasive Messages
6. Communicating Bad News

PART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING
7. Finding and Evaluating Business Information
8. Preparing Persuasive Business Proposals
9. Preparing Business Reports
10. Preparing and Delivering Business Presentations

PART 4. PERSUADING AN EMPLOYER TO HIRE YOU
11. Communicating Your Professional Brand: Social Media, Résumés, and Cover Letters
12. Getting the Job—Interviewing and Following Up

Guide to Using Social Media for Business Communication

Appendix A. Formats for Business Documents
Appendix B. Documentation and Reference Styles
Appendix C. Grammar, Punctuation, Mechanics, and Conventions
Appendix D. Answer Key to Grammar Exercises
Appendix E. Proofreader’s Marks
Glossary
Index

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews