Business Communication (with Teams Handbook) / Edition 16

Business Communication (with Teams Handbook) / Edition 16

ISBN-10:
0324782179
ISBN-13:
9780324782172
Pub. Date:
02/19/2010
Publisher:
Cengage Learning

Hardcover

View All Available Formats & Editions
Current price is , Original price is $272.95. You
Select a Purchase Option
  • purchase options
    $67.88 $272.95 Save 75% Current price is $67.88, Original price is $272.95. You Save 75.13097636929841%.
    • Free return shipping at the end of the rental period details
    • Textbook Rentals in 3 Easy Steps  details
    icon-error
    Note: Access code and/or supplemental material are not guaranteed to be included with textbook rental or used textbook.
  • purchase options
    $238.83 $272.95 Save 13% Current price is $238.83, Original price is $272.95. You Save 13%.
  • purchase options
    $148.73 $272.95 Save 46% Current price is $148.73, Original price is $272.95. You Save 46%.
    icon-error
    Note: Access code and/or supplemental material are not guaranteed to be included with textbook rental or used textbook.
  • purchase options

Overview

Business Communication (with Teams Handbook) / Edition 16

For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style; enriched with an abundance of model documents; and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students. The new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In today's fast-paced business environment, communicating effectively with multiple audiences is more essential—and more challenging—than ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing students to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business.

Product Details

ISBN-13: 9780324782172
Publisher: Cengage Learning
Publication date: 02/19/2010
Series: Business Communication Series
Pages: 627
Product dimensions: 8.70(w) x 11.10(h) x 1.30(d)

About the Author

Dr. Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.


Dr. DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).

Table of Contents

Part I: COMMUNICATION FOUNDATIONS. 1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal and Group Communication. Part II: COMMUNICATION ANALYSIS. 3. Planning Spoken and Written Messages. 4. Preparing Spoken and Written Messages. Part III: COMMUNICATING THROUGH VOICE, ELECTRONIC AND WRITTEN MESSAGES. 5. Communicating Electronically. 6. Delivering Good- and Neutral-News Messages. 7. Delivering Bad-News Messages. 8. Delivering Persuasive Messages. Part IV: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. Part V: COMMUNICATION FOR EMPLOYMENT. 13. Preparing Resumes and Application Messages 14. Interviewing for a Job and Preparing Employment Messages. Appendix A: Document Format and Layout Guide. Appendix B: Referencing Styles. Appendix C: Language Review and Exercises.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

Business Communication 1.7 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
This book does have some useful content, but it's no pleasure to read. as far as textbooks go, it would rate higher, but the nooks software's problem of freezing every time I try to do a word search was aggravating to no end.
Anonymous More than 1 year ago