Business Communication: Strategies and Practices

Business Communication: Strategies and Practices

by Dominick Pereira (Editor)


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Business communication refers to the information exchange and interaction between various members in an organization. It encompasses advertising and marketing, public relations, corporate communication and community engagement, besides many others. The methods of business communication are presentations, video conferencing, web-based communication, reports, face-to-face meetings, etc. There are different approaches or directions to business communication in an organization. These are lateral or horizontal, formal and informal communication, top-down, bottom-up and diagonal communication, besides others. This book provides comprehensive insights into managerial and business communication and its need in the modern scenario. It outlines the strategies and practices of business communication in extensive detail. It aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.

Product Details

ISBN-13: 9781682857205
Publisher: ML Books International
Publication date: 06/28/2019
Pages: 197
Product dimensions: 7.00(w) x 10.00(h) x 0.50(d)

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