Business Communication: Process and Product (with InfoTrac) / Edition 5

Business Communication: Process and Product (with InfoTrac) / Edition 5

by Mary Ellen Guffey
2.2 6
ISBN-10:
0324223048
ISBN-13:
9780324223040
Pub. Date:
02/23/2005
Publisher:
Cengage Learning
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Overview

Business Communication: Process and Product (with InfoTrac) / Edition 5

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web site, monthly newsletters, as well as at conferences.

Product Details

ISBN-13: 9780324223040
Publisher: Cengage Learning
Publication date: 02/23/2005
Series: Available Titles CengageNOW Series
Edition description: Older Edition
Pages: 600
Product dimensions: 7.96(w) x 10.30(h) x 1.25(d)

Table of Contents

UNIT 1. COMMUNICATION FOUNDATIONS. 1. Communicating at Work. 2. Communicating in Groups and Teams. 3. Listening and Nonverbal Communication. 4. Communicating Across Cultures. UNIT 2. THE WRITING PROCESS. 5. Writing Process Phase 1: Analyze, Anticipate, Adapt. 6. Writing Process Phase 2: Research, Organize, Compose. 7. Writing Process Phase 3: Revise, Proofread, Evaluate. UNIT 3. BUSINESS CORRESPONDENCE. 8. Routine E-mail Messages and Memos. 9. Routine Letters and Goodwill Messages. 10. Persuasive and Sales Messages. 11. Negative Messages. UNIT 4. REPORTS AND PROPOSALS. 12. Preparing to Write Business Reports. 13. Organizing and Writing Typical Business Reports. 14. Proposals and Formal Reports. UNIT 5. PRESENTATIONS. 15. Speaking Skills. 16. Employment Communication. Appendix A. Competent Language Usage Essentials. Appendix B. Guide to Document Formats. Appendix C. Documentation Formats. Appendix D. Correction Symbols.

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Business Communication: Process and Product (with meguffey.com Printed Access Card) 2.2 out of 5 based on 0 ratings. 6 reviews.
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